ANATOMY OF A BLOCKBUSTER TOY
Anatomy of a blockbuster toy: Mega Bloks First Builders Big Building Bag
Mega Brands’ European marketing manager Peter Fuller tells Billy Langsworthy why its bag of building blocks has been the UK’s number one best selling line in Junior Construction every year since 2008
MEGA BLOKS enjoyed a great start to the year when it was crowned the number one Junior Construction Brand in the UK. The toy company also held on to its titles as number one Junior Construction Manufacturer and number one Junior Construction
Item in the form of its First Builders Big Building Bag.
Upon launching in
Canada back in 1983, the first Mega Bloks First Builders Big Building Bag laid the foundations of what would fast become
a huge hit within the construction sector. A top seller at retail
globally, the First Builders Big Building Bag has been the number one bestselling line in Junior Construction in the UK each year since 2008, and its success shows no sign of slowing down. “The Mega Bloks First
Builders Big Building Bag is part of the very first building toy system for toddlers and pre-schoolers that opens up into a wonderful and engaging journey of creativity, learning and imagination,” Peter Fuller, European marketing manager at Mega Brands UK, tells To
yNe ws. The First Builders Big
Building Bag continues to carve a name for itself in the
annual bestselling toy lists, and 2013 was no exception. Fuller continues: “Last
year, the bag sold 165,000 units at retail in the UK alone (NPD UK Dec 13 YTD), making our Bag that year one of the top 50 bestselling lines across the total market. “Furthermore, it’s
appeared in UK market wide top 50 best sellers for no less than 15 months since the start of 2012. “In total, in the last ten
years, we have sold more than 14.5 million bags globally to the world’s best retailers.” So for such a simple concept, how has the product established itself as such a hit with children and parents alike?
30 September
www.toynews-online.biz
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