SECTOR GUIDE: POCKET MONEY PICKS TOBAR
Tobar specialises in pocket money toy lines with something to suit every budget. Ideal for impulse buyers shopping for small gifts, party bags, stocking fi llers and holiday treats, Tobar off ers classic lines such as bouncy balls, squishy toys, bubbles and novelty items. The fi rm’s Projector Torch
features fi ve picture slides which can be projected against any fl at surface to display a variety of images. Designs include dinosaurs, pirates and mermaids. Noisy Putty, meanwhile, is housed in a suitably shaped jar so that when it is squashed, a repulsive but fun noise is made. Further products include
Tobar’s Touchable Bubbles that once blown can be caught in the hand. Twist and Lock Blocks
are a collection of coloured wooden blocks, strung together with elastic which allows them to be locked
MATTEL
Mattel presents a packed portfolio of pocket money toys this season, featuring some of the best-loved brands, including Hot Wheels, Disney Planes and Cars, Matchbox and WWE. The number one die-
cast brand, Hot Wheels continues to drive excitement with its range of die-cast cars, including the 75th anniversary Batman Assortment. The range can also be used with the Track
Builder System, allowing kids to design and create their own raceways. Mattel’s Planes 2 die-cast assortment encourages kids to recreate popular scenes from the fi lm, while its Disney’s Cars line introduces the Cars RS500 die-cast assortment. Classic Matchbox continues to create adventure for young fans with vehicles, planes and helicopters.
Kids can choose
from Adventure City, Construction, Explorers and Heroic Rescue vehicles and SkyBusters planes and helicopters.
WWE continues its
innovative Super Striker Figure Assortment and popular Core superstar Figure range, while Batman continues to perform well in its four-inch Figure Assortment. 01628 500 000
VIVID
and angled to make shapes and fi gures.
The Bendable Slimers
are a selection of smiley characters with long, fl exible limbs, allowing for a range of diff erent poses. Meanwhile, the Glow In The Dark Slime is a ghoulish fun pot designed for Halloween parties,
while the Train Whistle completes the line-up as a charming whistle in the shape of a train. To help drive the spontaneous purchase, Tobar off ers pocket money FSDU solutions like the Spinner Unit which has acrylic pockets for lines. 0844 573 4299
The Disney Wikkeez have landed this season, featuring over 50 popular Disney characters. Driving the collectablilty of the £1.99 range, a special gold character has been hidden among the blind bags. Fans can boost their Wikkeez collection with a Collectors Pack (£4.99) containing fi ve Wikkeez. AniMagic Rescue Hospital allows kids to collect and care for injured puppies, kittens, bunnies and ponies. There are blind bags (99p) and collector packs
BRAINSTORM
Having launched in May, Magno-Z has already exceeded all sales expectations. Magno-Z is a collection of hair-ee, springy, stretchy, magnetic charcters. With six colours and nine diff erent characters, there are over 50 to collect. The Magno- Zs can be attached to any metal surface and can also
JOHN CRANE
B by John Crane is accommodating small pockets this season with its collection of pocket money toys.
The collection of animal shaped musical toys features the likes of Antelope Slide Whistles, Elephant Ocarinas and Giraff e Maracas. Joining them is the company’s line-up of water
H. GROSSMAN
Grossman boasts new satchel skateboards, Megasaur gift sets and new window boxed collections. Leading the way this season is the Loom Twister. Easy to use, the Loom Twister is available in various kit sizes and colour matching. The larger kits have carry handles and there is also a training kit for newcomers.
68 September
Meanwhile, the Horrid Henry joke range features an assortment of 12, retailing at £1 each. Window boxed Wild Animals, Farm animals, Sealife and Dragons also feature in the line-up. Alien Eggs and Fizz Pods also continue to sell well, with the fi rm predicting a successful Christmas. 0141 613 2525
www.toynews-online.biz
based pocket money toys, including the Lil Squirts, designed for baths and paddling pools. B Toys also has a range
of racing animals called Wiggly Wind-Ups which can be wound up and raced in the bath. Aquapede by B, meanwhile, allows kids to keep fi sh swimming with the push of a button. 01604 774 949
be stuck together to create jewellery or hair decorations. The Natural History Museum Dinosaur Torch and Projector is one of the fi rm’s best selling pocket money lines, with 24 dinosaur photographs to project onto walls. Completing the portfolio is the selection of Original Glowstars. 01200 445 113
(£4.99). Elsewhere, Om Nom and his friends from Cut The Rope are now available to collect in two pack foil bags (£1.99 each) and fi ve piece collector packs (£4.99).
Completing the off ering
is the Strange Hill High range, with blind bags and three pack fi gures.
01483 449944
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