NEWS
Mind Candy brings new IP to BLE
World of Warriors to take prime position at Olympia, alongside PopJam and extensions to Moshi Monsters brand
by Samantha Loveday
MIND CANDY is gearing up for what has the potential to be its biggest Brand Licensing Europe yet. The firm will be heading
to Olympia next month to showcase extensions to the Moshi brand, as well as new IP in the form of World of Warriors. In addition to this, it will also be talking to potential partners about new app PopJam. “This is an incredibly
exciting time for Mind Candy,” said chief commercial officer, Darran Garnham (pictured far right). “Not only are we looking to expand the reach of our signature IP Moshi Monsters globally through new content, platforms and partners, but at the same time launching our brand new IP, World of Warriors. “The reaction to Warriors has been super positive – everyone can see our vision and the deep planning that has gone into this new brand. We will have some
Video game licences driving growth for Winning Moves
Firm will release Assassin’s Creed Monopoly to retailers in the New Year by Robert Hutchins
WINNING MOVES is seeing massive growth in the video game licensed gaming area, driven by innovative new properties and a loyal fan following. The latest licensed
big announcements ready in both North America and Europe very soon. “We are definitely looking to meet with potential partners [at BLE] from across the globe and are equally happy to book in time with them in advance of the event, or grab some time on the day.” Senior marketing
manager for PopJam, Caiti Donovan (pictured left), will be attending the show to speak directly to brands looking to reach the under-13 audience. “PopJam is the perfect environment for kids to
explore and interact with everything that they love,” Donovan explained. “No one has gone after this space in a meaningful way yet even though we know that kids are already very active in the online social world. “Mind Candy is the ideal company to take this on after our extensive experience managing children’s safety in Moshi Monsters. We are looking forward to bringing even more partners on board who are as excited about the app’s potential as we are.” Mind Candy: 020 7501 1900
Licensed specialist GetRetro relaunches with 7,500 sq ft warehouse
Cash and carry wholesaler boasts around 500 different lines with brands spanning Doctor Who, Star Wars and Transformers
by Billy Langsworthy
GETRETRO HAS launched a new website and now boasts a bigger warehouse. The firm, which sells licensed merchandise lines spanning science fiction, fantasy, cult genres and classic TV and movie brands, believes the new look
GetRetro.co.uk and new and improved warehouse, will help to expand its customer base.
26 September “We have a new 7,500
sq ft warehouse that can accommodate the stock that, until now, we had been putting into third party logistics,” Steven Scott, director at GetRetro, told T
oyNews.
The ambitious company carries a raft of major brands in its portfolio. Scott said: “We have
around 100 different Doctor Who lines in stock at any one time. We do a lot of Star W T
ars, Marvel,
ransformers and we do cult t-shirts, too. We will
also have a decent sized F
rozen range available and do quite a lot of Disney Princess. We also have Transformers fancy dress and we are keen on price.” Notably, GetRetro is
already 30 per cent up this year, according to Scott. As a cash and carry,
GetRetro’s general minimum order is £500 but the firm will give £50 worth of free stock of their choice to anyone who quotes ‘ToyNews’ when they place their first order. GetRetro: 020 7836 2341
www.toynews-online.biz
game will be a new version of Monopoly, inspired by the popular title, Assassin’s Creed. The new title will launch exclusively with specialist GAME this year, before being made available to retailers across the country from January 1st, 2015. “We are expecting the
game to perform very well for us,” Suzie Howes, head of marketing at Winning Moves, told T
Howes explains that the company’s licensed gaming portfolio rocketed following the launch of its Moshi Monsters Monopoly two years ago. “The gaming area has
oyNews. “There is a massive community behind Assassin’s Creed, and they are very loyal to the property.”
grown massively for us,” she continued. “With the success of Moshi Monsters, this opened up the category for us in terms of Monopoly and other products like Top Trumps and Risk. “We are always talking to licensors and retailers about new products. The Assassin’s Creed Monopoly was one of those occasions where everything came together at the right time.” Assassin’s Creed joins other video game brands including World of Warcraft Monopoly, Starcraft Risk, Borderlands 2 Top Trumps and Runescape Top Trumps in the Winning Moves stable. Winning Moves: 020 7298 9500
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