SECTOR GUIDE: POCKET MONEY PICKS Pocket rockets
From Star Wars fi gures to tubs of farting goo, the type of products available for under £10 is vast. Robert Hutchins looks at the impulse purchases lining the counters this season
MARBEL
Earlier this year, Marbel launched the newest brand in its portfolio, the OiDroids. The collectable, buildable and pop-out robots require no glue or tape and are simple to assemble. OiDroids arrive in either a four, 12 or 40 pack, and with ultra- rare cards for kids to hunt for, Marbel believes they are set to be the next playground craze. In addition, the
OiDroids come with their own downloadable app, off ering children a virtual reality game. This enables collectors to drive a robot around the screen. Thanks to its price point, the collection of little robots fi t nicely in the pocket money sector as an impulse line and can be
HASBRO
This month, Hasbro showcases its latest developments in its pocket money portfolio, featuring the Littlest Pet Shop Single Pets Assortment, as well
as the Star Wars Command Battle Packs. The all-new Littlest Pet Shop is launching this year with brand new pets, allowing kids to collect the
cast favourites as well as meet the latest Littlest Pet Shop members. Each pet contains a
paw print QR code on the back, which children can then scan in on the offi cial Littlest Pet Shop app. Pets come to life within the app, while children can play games, explore and unlock new content and build their levels. There are 142 pets to collect. Meanwhile, Star Wars Command Battle Packs brings the battle to kids’ hands. Each Star Wars Command Battle Pack includes nine permanently posed and collectable-sized fi gures, eight soldiers and one detailed general. With the Star Wars Command Battle Packs, children can put together their own army and pit it against their friends. 020 8569 1234
www.toynews-online.biz FLAIR
Flair has a host of aff ordable lines for autumn, including new micro-sized play-sets and action fi gures for the Teenage Mutant Ninja Turtles. From the makers of The
Trash Pack comes Shopkins, a collection of miniature characters that live in a big shopping world. Each is available in impulse shopping baskets and collectable packs.
Bolstering the Shopkins
experience are interactive play-sets such as Spin Mix Bakery Stand, Easy Squeezy Fruit & Vegetable and a Small Mart Supermarket.
Meanwhile, the Sofi a the First micro doll is 2.5cm with a host of friends and family sized to scale. The Jewel play-sets off er collectable price points ranging from £6.99. For boys and fans of
the T T
eenage Mutant Ninja urtles, Flair introduces a
new wave of fi gures, with echoes of the team’s 80s and 90s success. Autumn releases include Casey Jones, Squirrelanoid, Kirby Bat and Mutagen Man as well as Splinter, Metalhead and Baxter Stockman. Each retails at around £9.99. 020 8643 0320
kept in store in a large robot display unit. Meanwhile, also in the
Marbel portfolio, Hape off ers a range of pocket money toys from bird
whistles, pan fl utes, yoyos, spinners and swirl a tops. Each comes in a point of sale box, enabling them to stand out on shelf. 0845 6000 286
GOLDEN BEAR
Golden Bear has a host of pre-school vehicles that it believes are the perfect pocket money purchases. Go Mini features new
Crew-zers (£4.99) and Stunt Racers (£9.99). The Crew- zers arrive in four diff erent designs: Swerve, Street, Tredz and Rim. The Stunt Racers come in Flick, Edge, Screech, Dynamo and Chicane.
MGA ENTERTAINMENT
MGA Entertainment is expanding into the collectable pocket money sector this autumn with the launch of its Lalaloopsy Tinies range.
These button-sized
versions of the original Lalaloopsy characters will be available in three and ten packs (£3.49 and £9.99), with over 100 characters to collect.
In addition, the range
will also include play-sets, featuring Lalaloopsy Tinies Crumbs’ House, Rosy’s Pet Hospital and Jewel’s House. Each set will come with a Lalaloopsy Tinies character. The Lalaloopsy Tinies launch will be supported by MGA Entertainment with a TV drive, PR, digital and merchandising. 0845 0533 333
September 67
Meanwhile, the My First JCB Big Wheelers (£9.99) are super-sized push-alongs in either Joey JCB or Doug Dumptruck.
The line-up is completed
by the V-Dubs collection, based on the Volkswagen brand. V-Dubs Speeders (£9.99) are convertible Beetles and Campervans featuring themed stickers. 01952 608 308
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