CONFERENCE PROGRAMME The morning conference will include a mix of speaker and panel sessions, all designed to give toy inventors practical and useful information for taking their products to market
10.30am Introduction & Welcome
10.40am Opening Keynote
11am Protect Your Assets – Copyright, Patents and other Legal Issues
11.15am Playing It Safe: Toy Safety Wendy Philips, The Toy Safety Experts
11.30am From Sketch To Shelf Phil Sage – Director of Global Product Acquisition and Inventor Relations, Hasbro
11.45am Manufacturing – Cartamundi product development team
12.00pm Retail & Consumer Panel Session: What Retail/ Consumers are Looking For
Chaired by: Steve Reece, leader of Kids Brand Insight
Panellists: Wendy Munt, Be Inspired
Amanda Gummer, The Good Toy Guide
Retail representatives - TBC
12.15pm How To Sell Your Big Idea – Marketing & PR
12.30pm Inventors Panel Session: How We Made It
Chaired by: Dougal Grimes, Director of Global Gaming Acquisition, Hasbro
PITCHING SESSIONS
Phil Sage, Senior Director, Global Product Acquisition and
Inventor Relations, Hasbro “The toy and game inventor community is one of the world’s most creative, innovative and fun design communities. Independent toy and game inventors are the lifeblood of the industry and never cease to amaze manufacturers with their out of the box thinking and breakthrough ideas. Without them we wouldn’t have the foundations of Furby, Beyblade, Twister, Bop It! and many more innovative toys and games. “Hasbro will always
encourage new inventors to enter the industry as it evolves to today’s (and tomorrow’s) consumer, entertainment and retail landscape.”
Thierry Bourret, MD, Asobi
“Initiatives like this have been done in the past for designers at Liberty and
www.toynews-online.biz
Habitat, however with the ToyNews Toy & Games Inventor Workshop, there isn’t the glare of cameras, taking off the pressure to get a product on board. “Asobi is still a small company, so we are able to make decisions and run products we feel have potential very quickly.”
Trudi Bishop, Head of Marketing and Licensing, Cartamundi “At a time of constant change, inventors are needed more than ever to turn technological potential into new, exciting toys and games. The Toy & Games Inventors Workshop meets a real need - not just to encourage and inspire invention, but also to give inventors practical support and advice. “Cartamundi would like to offer our congratulations to Intent Media for taking practical steps to meet this need.
Andrew McKay, Development Director, GP Flair “We are pleased to be involved with the workshops and be given the chance to meet with new inventors that would not normally cross our paths. This will allow us not only to impart some of the knowledge of the industry we have to this new talent, but it may also be the case that we come across that hidden gem that could go on to be the next big thing in the world of children’s playthings.”
Simon Pilkington,
MD, John Adams “The best toys come from great ideas. We’re always on the look out for fresh talent with bright ideas, which lead to innovative and fun products. We’ve worked with many toy inventors before, which has been a great experience so we feel it’s important to support events
like this. You never know who you might discover so we’re looking forward to meeting lots of new and inspiring toy inventors.”
“As a global manufacturer
Nikki Samuels, Director, Sambro “We are constantly searching for new innovative products to introduce to the UK toy market. The workshop will allow us to access brand new talent all under one roof and that’s an opportunity we felt we couldn’t afford to miss. “The calibre of event sponsors is also extremely high and it will be great fun to discuss new ideas and products with like- minded companies.”
Jonny Henton, Development
and QA Director, Vivid “Vivid has always enjoyed very close ties with the inventor community as we find their unique position delivers both fresh thinking and strong innovation.
of a very diverse range we not only welcome product concepts which complement our existing brands, but have the perfect model to turn single product ideas into new and innovative brands. “We look for product ideas with a great wow-factor that can define a new brand to ensure our properties can satisfy an international audience and stand the test of time.”
Paul Cassidy,
Chairman, Casdon “We do get approaches from inventors/designers during trade fairs, and it isn’t always convenient to give them the time they need. “This is a dedicated venue
for them. I believe individuals in business should place themselves in situations where positive things could happen to them.”
To put yourself in front of the attending inventors, email Jodie.Holdway@
intentmedia.co.uk
September 23
Panellists: Sir Torquil Norman, founder of Bluebird Toys and inventor of The Big Yellow Teapot
Rena Nathanson, Bananagrams’ Top Banana
Richard Neale, owner of Heayes Design and ex Hasbro. Led the creative development on games including Monopoly Empire, Mousetrap! and Monopoly Millionaire
12.45
Closing Keynote F
or further details on
how you can attend the event, visit www.
toyinventorsworkshop.com. Price per delegate is just £99.
SIR TORQUIL NORMAN
“It’s about 20 years since I was actively involved in the toy industry and the toys have certainly changed in that time, but children seem to
respond to the same kinds of ideas. I hope a voice from the past won’t sound too out of place.”
ASSOCIATE SPONSORS
Alongside the toy companies, representatives from Fundamentally Children, Be Inspired and BOTI (Big On Toy Innovation) will be on hand to give one-on-one advice to delegates.
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