SECTOR GUIDE SPECIAL: CARTAMUNDI


Cartamundi has a blend of traditional and digital card games in its portfolio, spanning everything from Happy Families to Shuffl e. Its traditional off ering is


represented by the Royal Flush range as well as classic favourites like Happy Families boasting well- known brands like Disney Cars and Disney Princess. The fi rm also has a range


of games designed to mirror the appeal of major brands including T Ninja T


eenage Mutant


and Planes: Fire and R cue. 2014 has also seen


Cartamundi embrace the GOLDEN BEAR ACCENTUATE


Described as ‘embarrassing’ and ‘awkward’, Accentuate is the latest entry into the rapidly growing ‘games for badults’ sector. Created by Merseyside


siblings, Graeme and Fiona Fraser-Bell, the game aims to ‘mortify players into fi ts of giggles at home, in the pub, on holiday and at parties’. Accentuate is an adult party game that sees players read a given quotation aloud in a randomly selected accent and see if teammates can guess what it is. The game includes


90 Accent Cards featuring 30 diff erent accents from around the globe (each repeated three times). UK players can have no excuses for poor attempts


56 September


as a third of the accents in the game are British dialects such as Cockney, Mancunian and Glaswegian. Overseas accents span all continents and includes German, Indian and Chinese.


There are also 90


diff erent Quotation Cards, which players pick from at random to read aloud, fi rst in their own accent, then in the one on the chosen Accent Cards.


My favourite game…


Graeme Fraser-Bell, Co-inventor and CEO, Accentuate Games


“For me it has to be Pictionary. Such a simple concept, no board but predicated on the basis that most of us are awful artists. As much as we can see the image we need to depict, the frustration, embarrassment and hilarity of how far removed the actual image created is from what it’s meant to be was so much fun, and is, in many ways, emulated by Accentuate with accents.”


Golden Bear has a host of games and puzzles to off er, all featuring kids’ favourite characters from the world of CBeebies. Games based on the CBeebies popular yellow icons – Bugbies – include the Matching Bugbies Game and a Toppling Bugbies Game. Meanwhile, on the puzzle front, Golden Bear offers Mr Tumble’s Sound Puzzle, the In the Night Garden Pick ‘n’ Place Wooden Puzzle and the Wooden Dress Up Peppa Pig puzzle. 01952 608308


urtles, FIFA, Angry Birds es


digital world with Shuffl e, a range of popular card games boasting optional support from tablets and smartphones. Cartamundi has partnered with Hasbro to bring iconic brands like Monopoly and Cluedo to the new line. Players can use the


Shuffl e app, along with the cards, to bring Chance cards to life in Monopoly Deal, face a sudden countdown with Nerf, beat the inspector in Cluedo Suspect or get creative with Play-Doh. 01268 511522


My favourite game…


Trudi Bishop, Head of Marketing and Licensing, Cartamundi Group


“Trouble (also known as Frustration in the UK). It’s a famous game from our Shuffl e partner Hasbro. Like all great games it’s easy to play (you just have to move pegs round a board), very


exciting (who will reach the fi nishing post fi rst?) and highly competitive. And like all great games, there’s the opportunity for just a touch of vindictiveness (you can send an opponent’s peg back to the start).”


BIGJIGS


The Bigjigs Toys collection features classic traditional games including wooden dominoes, chess, solitaire and ludo. Making a debut this


year for the fi rm is the colourful Marble Run, off ering young ones the chance to build a range of wooden courses. 2014 has also seen


Bigjigs give Snakes & Ladders a redesign with a whale, castle and even planets joining the traditional snakes and ladders in the game. 01303 250400


To pile on the


pressure a little further, players are against the clock, with only 30 seconds to read the quotation in their randomly chosen accent.


Accentuate will have


a presence at an array of Christmas gift fairs and exhibitions this year, as well as at key toy and game trade fairs. 07748 184 525


www.toynews-online.biz


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