SECTOR GUIDE SPECIAL: My favourite game… ESDEVIUM GAMES
Esdevium Games has an extensive range of new and existing popular games ready for retail this Christmas season. The fi rm’s Dobble card
game (£12.99) has been its most consistently selling product throughout both 2013 and 2014 – and the fi rm is understandably expecting big things for it in the lead up to Christmas. Brand new from Esdevium is Hotel Tycoon, the family board game of ‘high stakes for budding real-estate magnates’.
The updated version of the 1970s game Hotel sees players jet around the board looking to invest in diff erent hotels, all with the aim to bankrupt opponents. There are 28 3D Hotel
buildings involved and Esdevium will be backing the launch of Hotel Tycoon with its biggest ever marketing campaign, spanning TV, online and cinema. With the passion for all rozen showing no
things F PAUL LAMOND
4’s Gogglebo Bo
Stars of the small screen are the focus of Paul Lamond’s games and puzzle off ering this autumn. Everything from Channel x to Mrs Bro
wn’s ys has been
given the board game treatment, joining the fi rm’s new Classic British Comedies DVD board game. For fans of Mrs
Brown’s Boys, Paul Lamond’s Mrs Brown’s Boys – The Ultimate Party game will be right up their fecking street. The comical board
game sees players drawing, acting and trying to guess ‘What am I?’ before Mrs Brown speaks in order to progress around the board to get from the start space round to Party Night. Fans of British comedy can also test themselves on the greats of the genre with the Classic British Comedies DVD board game.
54 September
The game is jam-packed with clips from classic BBC comedies including Last of the Summer Wine, Hi-De-Hi and Dad’s Army. Telly addicts will also fi nd much fun to be had with
Gogglebox, a TV trivia game based on the BAFTA winning documentary series. The game features some of the most popular Goggleboxers from the
signs of slowing down, Esdevium’s Frozen 6-in- 1 game is the offi cially licensed board game of the movie phenomenon. The fi rm has deemed it
‘the new front-runner of Esdevium’s popular range of Disney titles’. The Frozen game adds to the company’s portfolio of licensed games which includes Jake and the Never Land Pirates, Sofia the First, Doc McStuffins and Disney Princess. Esdevium has also added
two new titles to its TV licensed collection, with the offi cial Countdown and 8 out of 10 Cats games. The new titles join a range that already includes W Lie to Y
ould I ou? and The Big Bang Theory Party Game,
as well as more specialist titles on Star Wars X-Wing and Game of Thrones. 01420 593593
Ben Hogg, Marketing Manager, Esdevium Games
“There isn’t a standout title
from my childhood, although I remember loving Loopin’
Louie when I was quite young and had many good games of Scrabble with my grandma. Most of my favourite games I have discovered as an adult.”
My favourite game…
Richard Wells, Sales Director, Paul Lamond
“It has to be Subbuteo and I’m sure it was a favourite with most boys of my era. It sparked my imagination, I organised tournaments and it was a game I could get down and physically play with my mates. So a few years on, I am delighted that Subbuteo is now one of our licences and that we were able to bring a new enhanced version back to the market in 2012.”
show with questions spanning everything from ‘who called the Queen a ‘top bird’? to ‘name the island where F is set.’
ather T ed On the puzzle
front, Paul Lamond is welcoming a new line in the form of the Pintoo range of 3D puzzle vases.
The collection features four classic
Asian designs and each 160-piece puzzle includes a stand and a water cup for use with fresh fl owers. Also new will be QI XL,
Shop Till You Drop, OMG and Quibbles, all joining seasoned favourite, Perudo. Following a summer of successful qualifi ers across the UK, November will see the 25th Anniversary Perudo World Championships kick off in London.
020 7254 0100
www.toynews-online.biz
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