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‘Planning is key to BLE success’
Visitors from the toy sector should make use of the educational programme, mobile app and the Advice Centre to get the most from the show, says Advanstar
WITH THE show fast approaching, ‘get planning now’ is the advice from Brand Licensing Europe organiser Advanstar to anyone from the toy sector thinking of attending. This year’s event – which takes place from October 7th to 9th at London Olympia – had 235 exhibitors signed up at time of press, with over 2,200 brands, characters and images on show, making it the ultimate place to meet rights owners face to face and select a licence that’s right for the product range, according to show director Darren Brechin.
As per last year, the
event will be zoned into three distinct areas – Art, Design & Image, Brands & Lifestyle and Character & Entertainment – while the Screening Suite and License This competition will also be returning.
deals fi rst and see which brands the big agents are promoting as a priority,” he explained to T
oyNews.
“I would recommend attending the sessions at the Licensing Academy. At the beginning of each day, LIMA off ers a
Use our show planner or mobile app to manage your diary.
Darren Brechin, BLE
“[The show] is also a launchpad for new properties, giving visitors the opportunity to sign
free beginners guide to licensing and the show which is a great starting point. Our Knowledge
Partners – NPD Group, GfK and Planet Retail – will also be hosting useful sessions throughout the show.” Outside of the Academy,
Brechin has these words of advice for toy execs looking to make the most of their time at BLE. “Plan your visit in advance using either our show planner or our mobile app, which will allow you to keep track of the exhibitors you want to visit and manage your diary whilst there. Pick up the show dailies and if you have any questions be sure to visit the Advice Centre which can off er expert guidance on licensing issues.”
BLE 2013 was widely claimed to be the most successful event in BLE history, but Brechin says that this year’s show has surpassed the team’s expectations already. “We know the show can be daunting for those visiting for the fi rst time, so want to make sure we make it as simple as possible for visitors to fi nd what they want. Our overall objective is to continue to provide THE defi nitive event for the industry, ensuring both our visitors and exhibitors achieve their goals,” Brechin concluded.
www.brandlicensing.eu
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