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Crazy Cart for pre-schoolers to be “fi rst drifting toy for kids”
Inventor Ali Kermani reveals the Lil’ Crazy, along with a version for adults, is in the pipeline By Billy Langsworthy
PRE-SCHOOLERS WILL soon be drifting around the playground thanks to the Lil’ Crazy, an upcoming version of the Crazy Cart designed specially for young children. The original Crazy Cart,
for ages nine and above, launched in August and its inventor Ali Kermani (pictur
oyNews: ed)
has now revealed he has a special version designed for pre-schoolers in the pipeline. Kermani told T
“We’ve developed what we’re calling the Lil’ Crazy. It’s a simplifi ed version for young kids. It goes very slow because we’re talking very young kids, for ages
“We are now developing the Crazy Cart line and continually trying to improve it,” Kermani told ToyNews
three and up. It’s the very fi rst drifting toy for kids. “It’s pretty unbelievable. I can’t wait to see drift enthusiasts putting their kids in these things. We have the kids around the
offi ce and as soon as they start, the smiles they get on their faces are unbelievable.” And Kermani isn’t stopping there. Parents envious of their drifting off spring will be pleased to
learn that a Crazy Cart XL for adults is also on the way. “We had tons of adults
saying they wanted a version suitable for them so we’re developing the Crazy Cart XL,” continued
Kermani. “The Crazy Cart XL is about fast, quick, nimble steering. The fi rst prototype will be out in the US at the end of this year and we don’t know exactly when it will arrive in the UK, but we’re hoping for an early 2015 launch.” With the original Crazy
Cart making waves in the US, early signs indicate the drifting ride-on is doing just as well in the UK.
And with a hit on his hands,
Kermani now has greater freedom to expand the Crazy Cart line further still. “We are now developing
the Crazy Cart line and continually trying to improve it,” added Kermani. Re:Creation: 0118 973 6222
Christmas ad boost for VTech’s Toot-Toot Firm is investing 50 per cent more in TV marketing for pre-school favourite covering core kids’ stations
By Samantha Loveday TOOT-TOOT Animals, Toot- Toot Drivers Train Station and Toot-Toot Drivers Garage will be among the products VTech will be pushing during its new TV advertising campaign in the run up to Christmas. The pre-school favourites
will be highlighted alongside the new Kidizoom Smart Watch, InnoTab Max, Little Love Baby Talk and Pushchair, plus Switch &
www.toynews-online.biz
Go Dinos in ads on a variety of channels up until December 14th. The ads will air across
core kids’ stations such as CITV, Nickelodeon and Disney Channel, as well as broadcasting on parent favourites like Sky 1, E4 and ITV2. Plans will deliver over 6,000 TVRs to the children targeted as well as over 3,500 TVRs to the parents targeted. “We have a comprehensive marketing programme in
place to support our key product ranges to ensure VTech is at the forefront of customers’ minds in the lead up to Christmas,” Clive Richardson (pictured), marketing director at VTech UK, told T
oyNews. “We will be continuing
the growth of our Toot-Toot brand with a 50 per cent increase in investment, with a robust marketing campaign to excite children and parents alike.” VTech: 01235 555545
September 63
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