ANATOMY OF A BLOCKBUSTER TOY
“Children need to perfect their motor skills and coordination in order to effectively benefit from using technology for educational purposes,” says Fuller. “I think parents recognise the need for developmental improvement in dexterity and hand-eye coordination. That’s something a traditional toy can deliver over technology.
“It has big colourful bricks
for dexterity and developing motor skills, and its colours are appealing and eye catching to young children,” adds Fuller. “Its USP is its size - there’s nothing else like it on the market.”
Emphasising endless
building possibilities, learning and achievement, the First Builders Big Building Bag has been designed to inspire creative and imaginative play. Fuller also believes its price point offers parents value for money, another key reason behind the success of the First Builders Big Building Bag. “The Bag is a success because parents recognise the toy as something which is going to last their child and give their child hours of play through the various developmental stages over a number of years, thus it
represents great value for money,” adds Fuller. “It also teaches key skills, and has handy storage built in to keep the house tidy when play time is over. There is an emphasis on free building, which develops imagination. The design of the First
Builders Big Building Bag gives children a look at what’s inside through a clear window, a factor which allows parents to see exactly what they’ll be buying, whilst simultaneously allowing children a glimpse at what they could soon be building and creating with. The First Builders Big
Building Bag is as traditional a toy as they come, but with tech toys dominating several ‘top toys for Christmas lists’ this year, has Mega Bloks been tempted to introduce technology to its bestselling Bag?
“It appeals to kids because it’s fun, while the learning element appeals to parents.” Having spent over five
years as the UK’s number one best selling line in Junior Construction, what’s next for the product? Fuller adds: “The
branding is focused on storytelling and the Big Building Bag packaging is refreshed on a regular basis
in line with the Mega Bloks First Builders range. “A new packaging style this autumn/winter will see a fresh new look focusing on the size of the brick, which is a key point of difference for our range. “It is also key product in our 365 degree marketing plans for the brand, including everyday TV coverage on the number one pre-school channel, Disney Junior.”
www.toynews-online.biz
September 31
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