Interactive BETTECH GAMING
Focusing on integrity, quality and growth
Cape Town-based BetTech Gaming has made the provision of innovative online sports-betting and casino products its speciality in the blossoming African market
BetTech Gaming is a global provider of turnkey gaming solutions to market dominating clients. Founded in 2009, the company’s premium sports betting and casino products are boosted by part- nerships with industry-leading content providers. BetTech focuses on emerging and dynamic mar- kets – covering Africa, Australasia, Europe and the Americas.
BetTech’s end-to-end Enterprise Management Solution handles the entire operational side of a betting and gaming business, with the team expe- rienced in successfully running large-scale mar- keting budgets. Quick to market, BetTech’s fully customisable and scalable platform allows an operator to launch in 90 days.
The GLI-certified BetTech wagering product is an enterprise grade cloud hosted solution, offering seamless web, mobile and point of sale betting interfaces, for all wager types, including fixed odds, pools, in-running and spread betting.
G3 MEETS BETTECH GAMING’S IAN BARNES
Do you think casino games will become part of the online gaming mix in South Africa? If so, when, and what hurdles must be overcome?
Yes, they will without a doubt become popular and part of the online gaming experience – once regulation allows. South Africans have shown a strong appetite for casino products in the land- based environment and the quick adoption of online sports betting indicates that casino will become an integral part of the online and mobile offering.
Once permitted, the hurdles are going to be a mix of technology and awareness with the general public. Technologically we will have the same strict approval conditions as we currently do for
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sports betting and on an awareness side it’s going to be educating the punter that online gambling is now legal and that it’s safe to do it on your site.
What effect would legislation have on the online gaming sector in South Africa?
The introduction of games of chance would have a huge impact. The start will be the standard casi- no games, poker, and so on, then the opportunities for other virtual games means that revenue potential grows massively as players become more accustomed.
What impact will casino games have on online sports-betting if the changes go ahead?
The integration of casino games will lead to tradi- tional betting sites getting a more diverse cus- tomer base – in terms of age, gender and player type.
While there is undoubtedly cross-over, each ver- tical and product type definitely has a core audi- ence. Only being able to interact with sports bet- tors means cutting out large demographics of players – and large chunks of potential cus- tomers.
How many of the land-based operators in South Africa offer sports-betting online?
There are currently only a handful of operators that offer sports betting online but they have all noticed this trend and from our commercial dis- cussions we can see that this is happening.
The LPM (Limited Payout Machines) market oper- ators are the early adopters in terms of having a sports betting site – in particular, they understand the value of having an existing customer base when online gambling becomes a viable option.
The introduction of games of chance would have a huge impact. The start will be the
standard casino games, poker, and so on, then the
opportunities for other virtual games means that revenue
potential grows massively as players become more accustomed.
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