G3-247 Report NEW ZEALAND
Today the Lotto is governed by the Gambling Act 2003 and the Crown Entities Act 2004. Other games, such as Instant Kiwi, Loto Strike and Keno followed in 1995 and in 2001 Powerball was introduced. By August 2006 New Zealand Lotteries celebrated the Lotto’s 1000th draw.
By 2009 sales had reached $907.7m annually and by 2011 the company celebrated the milestone of reaching $3bn in funding which had been transferred to the New Zealand Lottery Grants Board.
Lotto New Zealand is headed by Judy Kirk who was appointed chair in May 2009. The main games include Powerball, Lotto, Lotto Strike, Big Wednesday draw, Keno, Bullseye and Instant Kiwi. There are over 1000 retailers from Houhora to Stewart Island based in cities, metropolitan areas and rural towns.
Lotto NZ employs around 120 staff at its Auckland, Wellington and Christchurch offices plus the 1,217 out- lets employ over 5,000 people who have earned over $50m in sales commission during the last financial year. Retailers receive seven per cent commission on their gross lottery sales.
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01 Bookmaking was declared illegal in New Zealand in 1920 and from then until the introduction of the Totalisator Agency Board, (TAB) betting on racing was only available on-course. The New Zealand Racing Board is behind the racing and betting industry and is also the coordination point for TAB which runs all betting on racing and sport in the country. Its legacy stretches back to 1951 when the Totalisator Agency Board (TAB) was established as the sole betting operator in New Zealand. The Racing Board was established in 2003 under the Racing Act 2003 and merged the previous Racing Industry Board and the TAB.
02 The racing board derives its income from the revenue from TAB and around 80 per cent per dollar is returned to the player in winnings.
It is estimated that 80 per cent of the New Zealand adult population (about two million) play lotto games at least once a year and player contributions generate more than $100m every year in community funding through the Lottery Grants Board.
In July 2012 the company re-launched its online sales channel My Lotto and created a mobile site that is acces- sible to a full range of smart phones and tablets.
Since the re-launch it has grown steadily and currently there are around 260,000 players registered and sales through My Lotto account for 6.5 per cent of total sales ($58.7m). An email results service has also been devel- oped to improve the service.
Last year Lotto New Zealand gave $201.8m to the Lottery Grants Board after seeing record sales of $946.8m. The Grants Board supports around 3,000 organisations and projects.
For every $1 spent – 55c is given back in prizes, 21c goes the Lottery Grants Board, 11c in taxes, 7c in retailer com- mission and 6c in operating costs.
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