G3-247 Report NEW ZEALAND
Betting turnover of $30.2m was achieved during the World Cup which was TAB’s biggest ever betting event.
There are three main areas – TAB which runs all betting on racing and sport in New Zealand; Trackside which is available on Sky Digital and Freeview and broadcasts racing and race wagering and the Races which is on- course wagering.
The racing board derives its income from the revenue from TAB and around 80 per cent per dollar is returned to the player in winnings.
The Lottery Grants Board allocates at least 42 per cent of the lottery profits it receives to three statutory bodies – Sport New Zealand, Creative New Zealand and New Zealand Film Commission. The remainder is distributed by distribution committees and the Minister of Internal Affairs as grant opportunities to individuals and groups.
HORSE RACING AND BETTING Bookmaking was declared illegal in New Zealand in
1920 and from then until the introduction of the Totalisator Agency Board, (TAB) betting on racing was only available on-course.
The New Zealand Racing Board is behind the racing and betting industry and is also the coordination point for TAB which runs all betting on racing and sport in the country.
Its legacy stretches back to 1951 when the Totalisator Agency Board (TAB) was established as the sole betting operator in New Zealand. The Racing Board was estab- lished in 2003 under the Racing Act 2003 and merged the previous Racing Industry Board and the TAB.
TAB initiated the world’s first government run total- isator betting service back in 1951 and today there are several Tote bet types on offers from win, place and each way, to poker and All Up Bets. In 1996 it added fixed odds betting to its stable then the TAB began sports betting. Now 26 sporting codes are covered around the world.
TAB has more than 146,000 TAB account holders and a nationwide presence with 640 TAB stores and retail outlets plus telephone, Touch Tone, digital television and text betting. It also manages the country’s only global online betting service via
tab.co.nz.
Online sales was up 23 per cent last year and betting via digital channels now accounts for 29 per cent of all turnover. The bets are enabled via internet via
tab.co.nz, Mobile Touch and JetBet. In 2012 there were 188 million sales transactions processed by Jetbet which is around 3.6 million per week. There were also 458 million page views of
tab.co.nz
Retail sales via TAB were up to $807.9m and some 147 Self Service Terminals (SSTs) were installed in 2011/12 with 617 terminals now operating in 460 sites which is
67 per cent of the outlets. The SSTs now make up 25 per cent of total retail transactions. At PubTABs and ClubTABs this growth has been more significant and SSTS accounted for 35 per cent of sales at PubTABs and 39 per cent in ClubTABs.
Sports FOB grew rapidly last year bolstered by the Rugby World Cup and Watch & Bet. Almost 75,000 sports betting options were offered and turnover rose to $244m.
Australians bet around NZ$500m on racing in New Zealand. Online wagering turnover was also up by 21.6 per cent and Touch Tone was up 18.2 per cent. Betting was available on a total of 10,700 domestic and 48,000 imported races.
Betting turnover of $30.2m was achieved during the World Cup which was TAB’s biggest ever betting event. Almost 13,000 new accounts were opened and almost half of the new accounts went on to bet again.
There are three racing areas in New Zealand – thor- oughbred racing (gallops), harness racing and greyhound racing. The racing industry generates around 1.3 per cent of the country’s GDP which is around $1.5bn per year and creates around 18,300 jobs.
Betting turnover was up to $1.62bn with $139m returned to the racing industry. Of the turnover FOB turnover was $250m which is about 27 per cent of turnover and growing.
Industry revenue amounted to $349.7m of which 82 per cent came from wagering, seven per cent from export, four per cent from racing service income, four per cent from gaming machine proceeds and three per cent from other services.
The New Zealand thoroughbred industry is one of the most successful in the world. In 2011 the industry pro- duced over 4,000 foals and exported 1,600 horses worth around $150m.
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