CRUISE NEWS YOU CAN USE
Hapag-Lloyd targets international sales with €200 on-board credit offer Hollie-Rae Merrick
Hapag-Lloyd Cruises is to offer passengers €200 on-board credit from the autumn. The initiative is part of the cruise line’s plans to drive bookings from international markets. The offer, which can only be used on drinks, will be introduced to the UK market first, after feedback revealed a need for a more inclusive product. English-speaking passengers
currently account for just 5% of customers, but the cruise line is looking to increase that to 15%, with the UK key to growth. Hapag-Lloyd hopes the
with us and in Germany we have 100 top agents,” said Pojer. “We are committed to the UK
The line says Europa 2 fits well with the luxury UK market
possibilities of ex-UK sailings and more UK ports in 2016 will also help boost passenger numbers. Chief executive Karl Pojer said:
“We believe that with Europa 2, we have a product that fits very well for the luxury UK market.
“With a luxury product, language isn’t a barrier because people want a more international feel.” He said the line would continue to work closely with key UK trade partners to achieve growth. “We have 25 UK agents working
market, so we will give our current partners the chance to develop and grow with us. “If we need to increase the number of travel partners working with us, we will.” Pojer said a new ship was a possibility if the international market continued to exceed expectations.
The line is positioning Europa 2 and expedition ship Hanseatic for international markets, and Europa and expedition vessel Bremen for German-speaking markets.
hl-cruises.com
travelweekly.co.uk — 24 July 2014
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