The samba beat EXPERIENCE LATIN AMERICA SHOW REVIEW
The Latin American Travel Association hosted a three-day London event (June 16-18) for those interested in growing business to Latin America. Julie Baxter reports
Air Europa growth
AIR Europa is to launch additional routes and a new global website. The carrier, based in Madrid, now
offers 11 routes into the Latin American and Caribbean regions,
including
weekly flights from London to Santiago de Chile via Madrid and Salvador de Bahia, launched in April; two weekly flights from London to San Juan (Puerto Rico) via Madrid launched in May and three weekly flights from London to Miami, via Madrid, added in June. It will launch a new website at the end of 2014 and phase in its new Dreamliner aircraft from January 2016. Future routes will
include Bogota, Quito and Mexico City.
aireuropa.com Tourism growth kicks off by
It’s all about you in Argentina
ARGENTINA has launched a marketing campaign designed to turn the focus of its promotions onto the experiences offered across the destination. The campaign focuses on more than 200 experiences available in the destination and encourages visitors to share their experiences via social media to spread understanding of the diversity. Tim Allen, of Branding Latin America, “Argentina is a premium product
said: Belmond repositions
BELMOND has spent $15 million on launching and positioning its new branding worldwide. The
company, formerly Orient
Express, has rebranded its disperate portfolio of character hotels to bring them under the single Belmond name. The group includes five hotels in Peru,
two in Brazil and two in Mexico. Guests booking three consecutive nights in Peru before September 30 can enjoy a fourth night free at a sister property. The group's trains remain under the Orient Express brand.
belmond.com
IN BRIEF
Port of Spain growth: Caribbean Airlines is building UK business to Latin America with its connections via Port of Spain, in Trinidad and Tobago. Leisure fares out of the UK allow a stopover in each direction for a taste of the Caribbean before moving on to Caracas, Guyana and Suriname. The airline operates out of Gatwick using a Boeing 767-300.
caribbean-airlines.com
Copa Airlines: Will add eight new
Boeing 737-800 aircraft in 2014, bringing its total fleet to 98 and increasing its capacity by 10%. The airline currently offers more than 280 daily scheduled flights to 69 destinations in 30 countries in North, Central and South America, and the Caribbean via its Americas hub, Panama City.
copaair.com
Lateral thinking: Sabbatical specialist
Laterallife is looking to grow its business through the trade. Offering 100% tailor- made itineraries, the company, which features several Latin
planning and organising travel activities for a career break.
Laterallife.co.uk
Los Cabos: Manuel Diaz-Cebrian, former American
destinations, has seen growing demand from professionals
looking for help
head of the Mexican Tourism Board in the UK, has been appointed MD of the luxury resort area of Los Cabos. Located at the tip of the 1,000-mile long Baja Peninsula, on the Mexican Pacific coast, Los Cabos is home to award-winning hotels and resorts, golf courses, spas, sport fishing and great cuisine.
visitloscabos.travel
THE inaugural Experience Latin America (ELA) event, hosted by LATA, with Selling Long Haul the official media partner, brought together around 500 UK operators, agents and Latin America suppliers. Held in Canary Wharf, London, over three days the event combined educational seminars with one-to-one meetings and networking opportunities. Set to become the 'must-attend' event for those selling the region, the launch reflected growing demand for tourism to the region and took place as the world watched Brazil stage the FIFA World Cup.
An estimated 600,000 international
tourists were expected to visit Brazil across the 30 days of the tournament, contributing significantly to the estimated 7.2 million tourists forecast to enter Brazil during 2014 as a whole,. This could rise as high as to 10 million by 2020, following the the positive publicity generated by the World Cup and 2016 Olympics in Rio. Tourism has become a key economic
driver across the region with an estimated £6.7 billion spent in Brazil alone by tourists during the World Cup according to a survey by Embratur researchers.
embratur.com
made up of many different experiences. Currently about 40,000 Brits travel there each year and they are one of the highest spending groups. Through this campaign we hope they can help us encourage more people to go. The trade is a key partner for us and trade input has helped inspire this campaign. Trade feedback shows UK clients are looking for genuine and authentic experiences. Argentina has plenty of these and we hope the campaign will give them all a higher profile.”
argentina.travel/en
www.sellinglonghaul.com
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