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At the preview event for Sennheiser’s CinemaConnect (see page 5), we were given some background into the area of design for people with hearing or sight impairments. For example, streaming audio tracks onto people’s own devices not only simplifies matters for the cinema, but is also attractive for its customers because they don’t have to ask for any special equipment. Part of the trip involved a visit to the Hamburg location of Dialogue in the Dark, a worldwide organisation that holds exhibitions and workshops in total darkness to give people an idea of what it is like to live without eyesight. As we were on a compressed schedule, we were limited to an exercise in which,


James Heron, sales and marketing director of Green Hippo, recently mused on Facebook that naming products after real-world things can cause confusion: “Trying to google my satellite system for a fix with the search terms ‘oyster’, ‘dish’ and ‘supplies’ is doing nothing but make me gag for a seafood platter”, he wrote. Mind you, with the company’s range of video servers having product names such as GrassHopper and Chipmunk, he’s not exactly blameless himself when it comes to ambiguous search terms. Of course, it’s to avoid this type of confusion that marketeers like to use quirky spellings for new product names - and as well as making for


Loudspeaker design is one of those areas where it people leave no stone unturned in their quest to create the perfect specimen. The latest to come to our attention is the Ultimate, from California- based Magico, which has spared no expense in creating speakers


divided into groups of eight, we sat down at a table, laid it for tea and served ourselves and each other with coffee and cake. (We wondered about the health and safety implications of pouring hot liquids in total blackness, but we all remained unscathed and unscaled.) We weren’t supposed to bring


cameras into the room, but we were able to take a sneak photo with a phone:


ADVERTISERS The Twitterati are thinking big this month INDEX


more accurate online searches, it also makes the names easier to register as trademarks. An example from Green Hippo itself is the Par4keet, which continues the animal theme but also contains the letters ‘4k’. And it’s part of the company’s new AViary video tools. (A video of James demonstrating these at the recent NEC Solutions Showcase is on our website, by the way.) On a similar note, we recently


received an email from a company called edddison technologies. Why does it have to spell its name in such a bizarre way, we wondered? Then it hit us – the company, which turns design files into interactive experiences, specialises in 3D.


that it says will perform perfectly in any room, regardless of its size or acoustic behaviour. The brainchild of company


founder Alon Wolf, each Ultimate speaker stands 8ft (2.4m) tall and weighs 800lb (360kg). It consists of four horn-loaded drive units, plus a 15in bass driver, powered by 4,000W of amplification. The speakers are, not surprisingly,


built to order; it takes more than a month to put a pair together. If you fancy them, then UK distributor Absolute Sounds can let you have a pair for around £600,000. One word of warning, though – just make sure you can get them into the room…


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Installation is published 12 times a year by Intent Media London, 1st Floor, Suncourt House, 18-26 Essex Road, London N1 8LR, England Editorial tel +44 (0)20 7354 6002 Sales tel +44 (0)20 7354 6000 Circulation & subscription enquiries Tel: +44 (0)1580 883848 Email: installation.subscriptions@c-cms.com


Editor: Paddy Baker paddy.baker@intentmedia.co.uk Managing editor: Joanne Ruddock jo.ruddock@intentmedia.co.uk Deputy editor: James McGrath james.mcgrath@intentmedia.co.uk Head of design & production: Adam Butler adam.butler@intentmedia.co.uk Designer: Tom Carpenter tom.carpenter@intentmedia.co.uk


78 June 2014


Sales manager: Ian Graham ian.graham@intentmedia.co.uk Sales executive: Kylee Webb kylee.web@intentmedia.co.uk US sales – Executive vice president: Adam Goldstein agoldstein@nbmedia.com Production manager: Evan Graham evan.graham@intentmedia.co.uk Digital content manager: Tim Frost tim.frost@intentmedia.co.uk


Publisher: Steve Connolly Managing director: Mark Burton Contributors: Ian McMurray, Steve Montgomery, Phil Ward


Special thanks: Sarah James, Bob Snyder, Sina Petzold, Anna Webb


© Intent Media 2014. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners.


Printed by Pensord Press, Wales


ISSN: 2050-6104 (print), 2052-2401 (online)


www.installation-international.com A sister title to SCN


Intent Media is a member


of the Periodical Publishers Association


Adder Technology................ 19 Amina.......................................... 3 Analog Way............................ 22 Apart Audio............................ 63 AMX.......................................... 67 ASL............................................ 10 Atlas Sound............................ 25 Audio-Technica........................ 5 Audipack................................. 24 AV Stumpfl ............................ 64 Barco........................................ 48 BBG Peerless-AV...................11 Blackmagic Design................. 9 Bosch....................................... 13 Casio......................................... 47 Community Pro..................... 31 Coolux........................................ 4 Crestron.................................. 20 Datapath................................. 32 Dexon.......................................... 7 DiGiCo....................................... 28 Digital Projection.................. 61 ETC............................................ 53 eyevis....................................... 75 Gefen........................................ 72 Hetec.......................................... 6 IBC............................................. 62 InOut......................................... 73 InstallMarket................... 50-51 Kramer..................................... 59 Lightware..................................... ..................... Inside front cover Meyer Sound............................... .................. Outside back cover Mipro......................................... 58 Peavey..................................... 77 Plasa......................................... 69 Powersoft............................... 75 Rane.......................................... 71 QSC........................................... 21 Riedel..................... Front cover RGB Spectrum....................... 30 Shenzhen Leyard.................. 55 Shure........................................ 34 Sommer Cable....................... 15 Taiden......... Inside back cover Tannoy..................................... 17 TOA........................................... 65 True Colours........................... 73 Vaddio...................................... 27 Xavtel....................................... 23 Zonar........................................ 55


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