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INTERVIEW: ROMANO CUNSOLO, XAVTEL Sound steps


When a man can’t trust the environment he is given to perform his art, then what can he do about it? James McGrath learns how Xavtel’s marketing director was inspired to sculpt a career in audio to rectify his disillusionment


How has your career path led you to where you are today – working for pro-audio brand Xavtel? My career started in 1988 working as a freelancer doing roadshows and trainings for audio company Dynacord. Later on, I was offered a full-time position as their European sales manager. After the acquisition of


the Mark IV Group, and the merger of a whole bunch of brands, I moved over to the position of marketing and sales for Electro-Voice EMEA. However, due to the many


14 June 2014


changes that took place during the time I was there, I left the company shortly before Bosch acquired it. I then worked as an audio consultant on several larger projects in Europe and ended up with Biamp Systems. This was followed by a spell at Apart Audio before I began a position at Ateis Germany, and later Ateis Europe. My current position at


Xavtel was really the most obvious next step to take in my career, because of my roots in pro AV, which is a business that I really do love.


Was there anything specific about your education or upbringing that endeared pro AV to you? I was a musician (or still am) and this brought me into the world of live sound, and, later on, to the pro-AV installation business. I can only say that the love of good sound was always a driving force for me because I travelled the world and many of the environments where I had to play – or where I had meetings and seminars to attend – the sound system was usually


really awful. I discovered that the biggest problem was that nobody was really taking care of acoustics and the sound system before a new building or renovation was finished. It is obviously more difficult to tweak a sound system in an environment that was designed solely by the architect with little to no input in the room’s design from the sound or acoustic engineer.


What does the new brand Xavtel, and the formation of the PAX ProAV Group, which


incorporates sister company Ateis, offer the pro-AV industry?


In addition to Xavtel and Ateis, the PAX ProAV Group also incorporates UK loudspeaker brand Penton, Terracom systems and Messenger Pro. A combination of factors, including fast growth and the acquisition of new brands – and in particular the development of new technologies – meant we needed to make clear to the market what our intentions were. We understand that the


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‘It’s knowledge, culture and mentality of people that really defines a market or a territory’


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