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NEWS GERMANY


Sennheiser announces BYOD cinema sound solution


SENNHEISER is to launch CinemaConnect, which enables cinemas to stream audio from films to the mobile devices of members of the audience. The product is particularly aimed at providing audio description and assistive listening for people with hearing or sight impairments, but it could also be used to provide foreign- language tracks or even directors’ commentaries. The system, which will


be available in Europe this autumn, consists of two hardware components: a ConnectStation processor, which connects to the cinema’s movie server, and a WLAN router. Cinemas install these in each of their screening rooms. For cinema visitors, there is an app which identifies which cinemas are equipped with CinemaConnect; when seated in the auditorium, users log into a dedicated WiFi network and can select their preferred audio track. Latency in the system is no more than 50ms, so audiences hear dialogue synchronised to the movie on the screen.


The decision to base the


system around viewers’ own devices was taken early on in the development process, as it gives control to the user. Research indicates that


over 30% of Europeans with hearing difficulties forgo attending cultural events, and 12% believe that they receive too little help when visiting the opera, theatre or cinema. In addition, the use of WiFi technology is a discreet and simpler alternative to more disruptive hearing assistance solutions such as induction loops. Sennheiser has created


a new division, Sennheiser Streaming Technologies, to concentrate on streaming audio solutions. Based in Hamburg, it is headed by managing director Jörn Erkau (left of picture, with Sennheiser CEO Daniel Sennheiser). “Our aim with CinemaConnect is to make cultural events accessible to everyone,” he said. “In the coming years, we will continue to drive the development of innovative


EXCLUSIVE VIDEO


To view an exclusive video of Daniel Sennheiser discussing the new CinemaConnect solution, visit http://www.installation-international.com/ video-sennheiser-ceo-daniel-sennheiser-cinemaconnect/


technologies – and not just in the field of inclusion. That is why CinemaConnect is an important first step for us.” Daniel Sennheiser told Installation that early feedback on Cinema Connect has been “great”. At a ‘sneak preview’ event held at the Abaton cinema in Hamburg, the company showed a video testimonial from two blind people who were able to use the app without instruction, and were enthused by the prospect of going to the cinema more often and getting more from films. Sennheiser added: “We’ve also got some very positive feedback from the installers and the cinemas; there are other systems around, but now comes a very reliable system from Sennheiser, who everyone knows.”  www.sennheiser.com www.culture-inclusive.com


UNITED STATES/GERMANY


AFMG opens North American office


ACOUSTIC simulation and measurement program manufacturer AFMG has opened its first official office in the US. Headed by Bruce C Olson, AFMG Services North America LLC will be responsible for all enquiries arising in the US and Canada. The office is designed to provide direct support and services to customers on the North American continent. Olson will be joined in the Minnesota office by


architectural acoustic specialist Ana Maria Jaramillo, while Charlie Hughes will continue to provide support from his North Carolina base. Stefan Feistel, MD of


AFMG in Germany, said: “We have worked together with our American support team on an excellent basis in the past three years. We are very happy to have established a sound basis for AFMG’s presence in America with this step.” www.afmg.eu


Recent highlights


BANG & OLUFSEN INTRODUCES NEW 4K DISPLAY AND LOUDSPEAKER Bang & Olufsen has launched the BeoVision Avant 4k Ultra HD display and BeoLab 20 loudspeakers.


CORE BRANDS HANDS PROMOTION TO RISING STAR Core Brands has promoted James Koenig to the position of director of sales – CI channel. He has been with the company since 2002.


GENELEC TO LAUNCH G FIVE LOUDSPEAKERS Genelec has expanded its home audio portfolio with the G Five loudspeaker for home theatres and large living room spaces.


LUXURY BELGRAVIA DUPLEX GOES WITH HAMILTON LITESTAT A £7.7 million duplex in Belgravia, UK, has been outfitted with a Hamilton Litestat lighting solution.


To read these stories and the rest of our residential coverage, go to


www.installation-international.com


www.installation-international.com


June 2014 5


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