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PUBLIC DISPLAY/RETAIL


Teamwork Award NEC – ODEON LEICESTER SQUARE


The knowledge and expertise of VTL, NEC’s contracted partner for its LED displays, was crucial to the success of the installation. Responsible for the


system design, mounting solution, project management of the installation and post-sales support, VTL demonstrated outstanding skill. Simon Jackson, vice


president, NEC Display Solutions, comments: “This display has to be seen to be believed. It really is an


Engage’s clients trust them to work as a team to apply the right mix of technology and creative ideas to realise the ideal solution. For the Virtual Style Pod, Engage partnered with Space3D who put in many hours and worked well beyond the call of duty to make the installation such a phenomenal success. Committed to creating


brand engagement by designing communication


impressive sight, and a tremendous achievement for all parties involved.” Beaver Group, one of Scala’s leading Platinum partners, was selected to implement a robust content management and playout solution running Scala Enterprise software. Peter Critchley, managing director, explains: “It was clear from the start that everyone shared ODEON’s vision for this iconic venue, and worked tirelessly to deliver this world-class digital signage installation.”


ENGAGE PRODUCTION – VIRTUAL STYLE POD


experiences that employ technology and interactivity to enlighten and entertain, Engage has partnered with other companies including Conran and Partners, Beagle,and Modus. Fusing in-depth technical know- how and skill in design and build, Engage orchestrates communication experiences by employing cutting-edge technologies that deliver unforgettable experiences.


Star Product Award


BRIGHTSIGN – WESTERN UNION INTERNATIONAL BANK (BRIGHTSIGN MEDIA PLAYERS)


A total of 58 BrightSign XD solid-state digital signage players were rolled out to payment services for display of exchange rates. The Western Union IT department recommended solid-state players to keep support issues to a minimum. Additional requirements were the ability to distribute content via the Cloud, and to upload


ENGAGE PRODUCTION – VIRTUAL STYLE POD (SPACE3D FASHION 3D SOFTWARE)


and distribute exchange rates from a text or XML file reliably and quickly. This was the first European installation of the new top-of-the-line PC-class BrightSign XD1230 player to be announced.


SENNHEISER – DAVID BOWIE IS (AURA 3D AUDIO SYSTEM)


A combination of elements were brought together in order to offer visitors to David Bowie Is a memorable listening experience: Aura 3D audio systems were installed to enable visitors to experience audio as they had never heard it before. Comprising nine loudspeakers plus a subwoofer per system, Aura 3D brings an element of height to established 5.1


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surround systems. The 3D sound experience is delivered by hidden Neumann and Klein & Hummel speakers. The first 3D system was used to deliver Tony Visconti’s evocative, specially created ‘mash-up’ of Bowie songs. To enable both stereo and mono material to be played as a 3D audio reproduction, an upmix algorithm created by Sennheiser’s Gregor Zielinsky was used.


Fashion 3D software from Space3D is responsible for Virtual Style Pod making such an impact. Fashion3D is an augmented reality application which lets people try on virtual outfits. Retailers can use it to allow their customers to try on the latest fashion, slip into one’s favourite super-hero costume, try on jewellery, or even try out different hairstyles. The interface has been designed to be intuitive and easy to use. Based on the same 3D-sensing technology as the Microsoft Kinect for Xbox, the software makes it possible to capture a 3D representation of users and accurately fit clothes on them as they move. Thanks to an advanced real-time physics simulation technology, the clothes look and behave just like real soft fabric. Many different material presets are available to simulate silk, cotton, jeans and more.


AV STUMPFL – STIEGL BRAUWELT BREW CINEMA (WINGS ENGINE MEDIASERVER WITH WINGS VIOSO)


AV Stumpfl show control technology helped to bring this project to life. Wings Vioso allows manual adjustment of overlapping areas and geometry corrections. This was necessary because the shape of the room meant standard warping would not work. Features include the


ability to refine the grid during editing and take a step-by- step approach to achieve optimal correction, as well as being able to edit overlapping areas either globally or individually for every display to create invisible transition zones between the projectors’ images.


MATROX – MALL OF THE EMIRATES (MURA MPX SERIES VIDEOWALL CONTROLLER BOARDS)


The 54-monitor digital signage videowall in the Mall of the Emirates atrium is powered by Matrox Mura MPX Series videowall controller boards. These feature a multi-functional design that facilitates video switching, signal conversion, and scaling – eliminating the need for separate solutions. The first PCIe x16 Gen2 board class to feature both HD inputs and outputs, Mura MPX Series integrates up to


SENNHEISER – DAVID BOWIE IS


Sennheiser UK worked in conjunction with colleagues from Sennheiser Canada and Sennheiser KG (German HQ) to ensure that the installation was completed on time and met with the technical challenges that were integral to the exhibition. Additionally, Sennheiser


worked with 59 Productions which was responsible for the technical design of the exhibition; Sysco AV, which was responsible for the physical installation of the project; as well as the staff and team at the V&A. As the installation progressed, at various stages situations developed which, as a team, were dealt with.


TDC – ROYAL AUSTRALIAN NAVY INTERNATIONAL FLEET REVIEW SPECTACULAR


TDC undertook months of planning and testing with Imagination Australia to design and realise the brightest architectural projection ever delivered – a video projection for The Royal Australian Navy’s International Fleet Review Spectacular. Technology rehearsal took place three nights ahead of the event where the timecode was tested. All testing was done in the early hours of the morning. There were 40 different segments and files to be positioned on the timeline. TDC undertook bespoke


programming in relation to the content. They did a week of Dataton Watchout programming in the warehouse prior to the event. Leading up to the event, any last minute changes could be easily made on the timeline. According to TDC: “The


project sets a benchmark for what can be done with architectural projection mapping.”


BRIGHTSIGN – WESTERN UNION INTERNATIONAL BANK


BrightSign is shortlisted for its quick work automating the display of exchange rates in Western Union’s 40 German and Austrian branches. Thomas Zraunig, project manager at Western Union


International Bank, was able to set up and roll out an installation at 40 branches in only three months and essentially single-handedly. The physical installation of the players was handled by a Western Union bank


electrical contractor. The BrightSign players were delivered by xplace GmbH and supplied by German distributor COMM-TEC Vertriebsgesellschaft GmbH and drive NEC 40in HD LCD monitors.


four of each on individual single-slot, add-in cards. Described as ‘the ultimate videowall building block’, users can start building videowalls with just one Mura board, and multiple boards can be combined to power larger-scale walls.


June 2014 39


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