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PUBLIC DISPLAY/RETAIL Best Project Award


AV STUMPFL – STIEGL BRAUWELT BREW CINEMA


The new brew cinema at Stiegl Brauwelt features a panorama film in five languages with a floor projection on a surface of about 200sqm. The main theme is projected onto a semi-circular 24 x 4m wall using four projectors and resulting in a seamless widescreen image. The four Full HD Panasonic projectors produce soft edge blending with an overlap of 20%. The floor projection also consists of four images that overlap. For this purpose eight Hitachi projectors with extreme wide angle lenses are used, allowing projection onto the entire room. The live action movie with a total projection area of 180º with 3D animations was produced at cinema standard 5.5K (Red Epic camera).


NEC Display Solutions has installed one of the largest displays of its kind in a public square, an LED display measuring 10sqm, on the facade of the ODEON Leicester Square in London’s West End. The huge display replaces the previous paper poster board and is flanked by two 18sqm displays. The installation of the


LED screens allows ODEON to instantly change what is displayed, eliminating the need to hire ‘cherry picker’ lifts to change what is displayed on the poster boards. The LED screens will also divide into multiple displays, allowing ODEON to screen different content


ENGAGE PRODUCTION – VIRTUAL STYLE POD


The entire installation is


controlled centrally using AV Stumpfl Wings Touch and Avio.


“The team at AV Stumpfl


is so proud that this unique installation is nominated for two awards,” comments Rudi Hradil, director of projection solutions, AV Stumpfl. “Since the install, we


have had a lot of requests from customers who are


NEC – ODEON LEICESTER SQUARE


simultaneously. Weighing in at several tonnes, the main screen was built off-site and installed in three separate stages, a technique which enabled the installation to take place quickly and with the minimum amount of disruption. “We are delighted to be nominated for Best Project Award with our LED installation at ODEON Leicester Square,” comments NEC Display Solutions’ Simon Jackson. “The three screens, which are the largest of their kind in Europe, are a tremendous achievement for NEC and


SCALA – DNB FLAGSHIPS


Following the interior design plans created by Norwegian designers Snøhetta, DNB wanted a large-scale LED installation in the window displays of its new flagship branches. The initial idea was to use LED panels to light up the windows, but following several tests in co-operation with Scala and partner Atea, all parties concluded that LED screens showing video content was the ideal solution. The four installations consist of a total of 473 256 x 32 pixel LED panels – each of which is about 1m wide. The


38 June 2014


panels are arranged in a mosaic pattern covering the window displays at branches in the cities of Oslo, Bergen and Trondheim. The main challenge


presented in this project was enabling one Scala Player per videowall to playback all of the content. The large number of LED modules demanded a very high number of video outputs, which no graphics card could deliver. To address this, Scala’s advanced monitor function was used to remap the output. The remap allowed content to be distributed


looking for similar immersive projection solutions,” adds Hradil. “For us it is a great response and it seems more and more end users are asking for the highest possible resolution in multi-display visualisation and panoramic projection solutions. 4K resolution and more is not only a headline, it should really be a standard in leading high-end AV projects.”


Engage Production was commissioned to create the Virtual Style Pod for luxury retail destination The Galleria, on Al Maryah Island, Abu Dhabi. Incorporating the world’s first ‘accurate cloth simulation’, the new retail experience enables visitors to click through a range of clothing and accessories while a 3D ‘virtual styling’ expert assists with fit and colour. Utilising a life-size screen mirror, augmented reality software overlays the user’s image with realistic 3D renders of clothing. It enables users to quickly create outfits by mixing and matching a wide range of garments from the host’s inventory. Utilisation of mobile


engagement and social media allows Virtual Style Pod hosts to further increase conversions through follow-up marketing activities such as sending users selective reminders about items they ‘tried on’ and related marketing materials.


“We’re delighted to have made the finalists list for our Virtual Style Pod installation – in many ways a dry run for our Fashion 3D product,” says Steve Blyth, managing director, Engage Production. “Installation is a magazine we hold in high regard and it’s great that the publishers have decided to hold annual awards – it can only be good for the industry as a whole and the inaugural event will be an excellent opportunity to meet business colleagues and – hopefully – pick up a gong!”


SENNHEISER – DAVID BOWIE IS


ODEON, transforming the facade of the building while delivering a truly engaging visual experience. Such a high-profile installation within a public square welcoming 90 million tourists each year makes the red-carpet premiere experience accessible to everyone.”


David Bowie Is, which ran at the V&A in London in 2013, relied heavily on audio as well as visual elements. The V&A worked in partnership with Sennheiser, using a range of equipment including its guidePORT system – 550 body packs with Sennheiser stereo headphones offered a simple solution that let visitors explore Bowie’s music, art and style with all their senses – and two immersive 3D sound simulations, where footage of live concerts and recordings filmed for TV was played, delivering the best possible


audio experience. David Bowie Is achieved


more success for the V&A than any other previous exhibition. Visitor numbers met and exceeded expectations with 311,760 attending over 142 days – this was, and remains, a record. Additionally, opening events had a total audience, including celebrities and key music industry figures, of 14,222.


Along with the Sennheiser


guidePort system, the exhibition is now touring to multiple venues around the world.


through just one player – using just one graphics processor – to all of the LED panels in a single branch. An impressive achievement considering the biggest videowall is 60m (195ft) wide.


www.installation-international.com


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