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INTERVIEW: ROMANO CUNSOLO, XAVTEL


Romano Cunsolo – a brief biography


Born in Frankfurt in 1964, Romano Cunsolo studied psychology at the University of Frankfurt before studying music at the same university. He worked as a professional musician for several years before joining the pro-AV industry


In 1986 he started freelancing


growth today shouldn’t just be seen in new technologies, we also needed to be able to direct and focus on various market segments with the right product and the right portfolio. We decided that the most suitable way to do this was to form the PAX ProAV Group and integrate all of the aforementioned brands. This happened in November 2013. My part in the new group


is to generate a clear message to the market that we will focus to serve our customers within various market segments with the best support and innovative, but ‘easy to use and install’, products.


You offer both proprietary (Xavnet) and open (AVB) networking technology – what is the thinking behind this? My experience of networked audio is that there is still no protocol offering both low latency and lots of channels of audio and video without a royalty fee. That means there is always high cost involved. The second issue is that


there is no real standard yet, and AVB is not 100% ready in terms of dealing with audio and video. But the biggest difference is that AVB is a star-wired topology and requires external AVB hardware. The Xavnet is a loop-wired,


fully redundant network, which is much cheaper and really fast, and therefore we allow the consultants for large projects to decide which way they want to go. With the MIRA System we


go one step further: here we have two network card slots to even use both network protocols simultaneously.


How were your proprietary technologies developed? Were they in response to market needs? I would definitely say yes, because it is crucial to listen to the market needs. Looking at today’s projects the infrastructure of a network and the topology


www.installation-international.com


as a sales promoter for Dynacord. A promotion elevated him to international sales manager for Dynacord and Electro-Voice, later on becoming EMEA marketing and product management for E-V, leading a small team


After leaving these brands in 2002, he joined Biamp


is crucial to the layout of the AV and control systems. Therefore a lot of consultants ask for easy and less expensive solutions. Plus redundancy is already included in Xavnet.


High-speed networks are central to how your products work – why is this especially important for audio installations? We need to deal with real- time audio and there are a lot of applications asking for a large number of audio channels. The more channels there are the easier it gets to program larger systems, due to the fact that they do not need to be mixed together and then sent via a ‘bottleneck’ to the network. Within AV, of course, the video part has to be time aligned with the real-time audio, and that’s what we were able to do within the MIRA system.


What applications have the most to gain from these networks? As said before, large-scale projects in particular have the most to gain from these networks, and also any project that needs to be networked over distance. Just take a legislative or a court project, for example; think about all network issues with recording all channels from multiple rooms. These channels have to be totally independent over the network, as well as handling paging and discussion facilities and all need to be controlled from single or multiple places. In addition these networks often need to incorporate video, conferencing and digital signage.


How is the company keeping on top of advances in the pro-AV industry? Well, we try hard. It is not easy because new technologies also need to prove to be reliable and a real help for the customers. That’s why we want to focus


Systems, then moved to Audioprof in 2011


In 2012 he started working for Ateis Germany, which later became part of the PAX AV family. This led him to Ateis Europe and then Xavtel Communications as director, marketing and business development


on our direct customers and help them to get our products to serve the end users’ and consultants’ demands.


Our 50 engineers are doing


a great job including our field engineers. The secret is really a good communication flow from the idea to the market of each new technology.


Is there anything that you’d still like to achieve inside (or perhaps even outside) the pro-AV industry in terms of personal career goals or ambitions? I am very happy with my current position at Xavtel. I’m learning more every day, and due to the worldwide responsibility, I am travelling to get more insight into a lot of different countries. I’ve learned that the markets are almost the same, but the difference is knowledge, culture and mentality of people that really defines a market or a territory. My personal goal is to


involve our customers in getting things right, not just with the capabilities of our technologies, but with integrating and using them. Audio is already a tough part to deal with, incorporating video is another one, but bringing them together on a single platform and network and then controlling the whole system is the true challenge. The key here is that integrators worldwide can easily program and end users easily use them. In respect to all people on the planet, my biggest personal value for good and long-term business is to understand and live the following: “Think global but act local.” If I can lead Xavtel in this direction, then I have achieved something which was my dream in the last 20 years in the AV industry. One last personal thing:


I will never stop playing music. 


www.xavtel.com June 2014 15


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