FRANCHISING AWARDS OPEN FOR FRANCHISOR ENTRIES
bfa celebrates 25th Awards with new honours recognising innovation, entrepreneurialism and international growth in franchising
T
his year’s categories have been revamped, launching five new awards alongside the main honour of the UK’s top overall franchisor. The move reflects the significant and
growing contribution that franchisors and their networks make in driving innovation, entrepreneurialism and export growth in the UK economy. The Awards highlight outstanding and ethical business practice in franchising throughout the country, commending franchises of all sizes across a diverse range of industry sectors. The following Awards are now open for entries: bfa HSBC Franchisor of the Year • The most prestigious accolade of all, this award celebrates a franchisor’s passion and commitment to ethical franchising. It will commend the fantastic support networks and infrastructures provided by franchisors that create the best possible environment for franchisees to succeed and reach their full potential. Emerging Franchisor of the Year • For brands franchising for five years or less, this award is a chance for young franchisor businesses to stand out from the crowd. It will showcase exemplary support given to a rapidly growing network and recognise the solid preparation carried out prior to launch. Innovation Award • This award honours franchisors that have taken a bold step in a new direction to drive significant growth in their network; perhaps through technologies, diversifying into new markets or managing a corporate conversion.
International Achievement Award • This award will honour the pioneering franchisors driving international growth of British business, expanding into overseas markets through a franchise model. Brand of the Year • This category will showcase the strong brand building carried out by leading franchisors, exploring outstanding marketing techniques used at both local and national levels, whilst maintaining consistency and quality of message.
Franchisee Recruitment Award • The award recognises best-in-class lead generation, qualification and
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Businessfranchise.com | April 2014
Brian Smart
selection of new franchisees. Brian Smart, director general of the bfa, said: “The awards showcase the country’s most outstanding franchise businesses, regardless of size or sector, championing them amongst their peers. The range of franchisors that has been celebrated over the past 25 years demonstrates the diversity found in franchising and our new categories reflect this growing, vibrant part of the UK economy. The successes highlighted by this year’s awards should encourage others to consider franchising as a viable and effective expansion model for their business.”
HSBC has been a long-standing supporter of the awards. Head of franchising, Cathryn Hayes, comments: “We’re always bowled over by the high quality of award entries and the evidence of UK franchisors providing extremely high-quality support networks to franchisees, implementing innovative systems and processes to sustain growing businesses. We are looking
forward to hearing about, and celebrating, the exceptional talent that the UK is fostering in franchising at the moment.” Sean Hammond, head of franchising
for Express Newspapers, adds: “Each year we interview franchisor entrants who are maximising opportunities, surpassing expectations and leading the way in their respective sectors. The awards provide an excellent platform for franchisors to showcase how they are challenging the business norm and innovating, and we are excited to celebrate those leading the way in best practice.”
Franchisors can enter any categories for which they qualify. Entry forms can be downloaded from
www.thebfa.org and the deadline for entries is 5pm on 28 March 2014. The shortlisted finalists will be invited to a judging panel on 21 and 22 May where the successful franchisors will be determined. The winners will be announced at a prestigious ceremony at Heythrop Park, Oxfordshire on 26 June. n
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