APRIL 2014 Steve Emmerson
ServiceMaster celebrates 55 years of
business n ServiceMaster is celebrating 55 years of franchising this year. The group, which started trading in the UK in 1959, has 320 franchisees over 850 licensed areas and owns ServiceMaster Clean, Merry Maids, TruGreen and Furniture Medic. Part of the American franchise giant ServiceMaster – comprised of 7,000 franchisees in over 40 countries – its UK arm has an annual network turnover of £50million.
Based for the last 10 years in Wigston, Leicestershire, the company is led by Steve Emmerson, who has been in franchising for 32 years and managing director of ServiceMaster for the last five. Steve was a previous board member and Chair of the bfa and is franchise representative on the Confederation of British Industry’s Small to Medium Enterprise Council. ServiceMaster were founding members of the bfa, helping to draw up the code of ethics that is still used today. Steve puts the brand’s success down to: “Our business model. We are an ethical company to work with, understanding that a franchise is like a marriage between two partners, each with their own skills and responsibilities.” Reflecting on the tough economic times the country has recently experienced, he adds: “There are definitely signs of recovery; we’ve come through the recession as strong as, if not stronger than, most because we had solid business models in place.” Looking ahead to the next 55 years, Steve concludes: “Our models are robust and thrive on leading our sectors in technology and innovation. Our future will see us embrace new technologies, the likes of which will increase our efficiency within our market, and champion new communication routes with customers and prospective customer alike, whilst not losing sight of our fundamental franchising foundation.”
DiD You know
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The total number of people working in franchising in the UK is 561,000, of which just under half do so full time Source: Natwest bfa Franchise Survey 2013
561,000
Sam (left) with Trevor Brocklebank
Sam and Trevor Brocklebank finalists for Entrepreneur of the Year Award
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Businessfranchise.com | April 2014
n Sam and Trevor Brocklebank, co-founders of Home Instead Senior Care, are finalists in the Entrepreneur of the Year category of the prestigious 2014 Laing & Buisson Independent Specialist Care Awards. These national awards showcase the very best in care services. This award is given to individuals or organisations that have demonstrated the most impressive business skills in either creating new services for adults with social care needs or building a platform to make a high-quality offering more widely available. The franchise company, which specialises in providing non- medical care to older people so they can remain living in their own homes, had a stellar year in 2013, winning the bfa Gold Franchisor of the Year, the Smith & Henderson Overall Best Franchise and also achieving a five-star satisfaction rating from their franchisees in a new benchmarking programme. Trevor Brocklebank, CEO of Home Instead Senior Care had the following to say on his nomination: “It is such a privilege to be selected as a finalist for this prestigious award. We set up the business in 2006 and in 2013 we were revealed as the number one home care provider for older people. We now have over 150 local franchise offices across the UK.”
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