Franchise Focus The grass is greener
Franchisee William Wilson on the expansion of his TruGreen business INVESTMENT LEVEL: £24,995
care treatments to customers across the Worcestershire and Herefordshire areas. Before TruGreen, William was working as a senior manager at a soft drinks company when he decided on a life change. “I found that I was spending all of my time on the motorway and in meetings,” explains William. “Having business experience in sales, customer service, marketing and logistics, I felt I had the required skills to run my own business; I wanted to have complete autonomy rather than getting involved in offi ce politics. I was getting married and decided that it was time for a totally new life.”
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“Being slightly cautious, I wanted the support of a proven system and the reassurance of technical support and fellow franchisees rather than starting totally on
illiam Wilson has been a TruGreen franchise owner since March 2006. He provides a range of professional lawn
CS Quarter page Dec13_BF TG Feb 13/02/2014 11:48 Page 1
my own. I was aware of the statistics that franchises are much more likely to succeed than stand-alone start-up businesses. “I was also keen to work outside; golf and cricket are two of my interests and I have always had an interest in seeing beautiful grass. I saw TruGreen adverts in the papers and the rest is history! I liked the TruGreen philosophy of fl exibility rather than a dogmatic approach of one-size-fi ts- all. I also like the support system of regular training sessions and knowing that there is high-class technical support available. “I began TruGreen Herefordshire in 2006 and, in 2008, I expanded, taking over the Worcester area to grow my business further. “The business has now reached the stage where I need to decide about its further growth; with the increased customer demand, there is undoubtedly the potential for further vans. The beauty of TruGreen is that you can develop your business at a pace to suit you, whilst being supported throughout your journey by TruGreen technical experts.
Turnover £500k within just 4 years!* *An actual figure of a franchise territory
Run your own Contract Cleaning franchise
• Market potential of circa. £6.2 billion* • National Sales Programmes • Proven systems and procedures • Brand name recognition • Ongoing training and business support • Marketing assistance • Regular seminars with fellow franchise owners • 55 years of franchising experience • Commitment to ethical business practices *
mbdltd.co.uk (estimated size of UK contract cleaning market by 2016)
REASONS TO CHOOSE FOR MY
LAWN CARE BUSINESS • Growth market and proven business model • Technical & business training • Brand name awareness • Unparalleled on-going support • Over 30 years of turf industry experience • Supported by a world leading franchisor with 55 years of franchising experience
“Whilst the days can be long – dealing with the admin and phone calls at the end of a day’s treatments – I thoroughly enjoy what I do. If this relates to a new customer, it is undoubtedly worth it!” n
TRUGREEN
WEBSITE:
www.trugreen.co.uk/bf EMAIL:
franchises@servicemaster.co.uk PHONE: 0116 275 9005
Quarter page Ad BF TG April 14_BF TG Feb 13/02/2014 12:02 Page 1
CLASSIFICATION: Grounds maintenance / lawn care
Invest in and grow your own lawn care franchise!
For your FREE information pack, contact us on
0116 275 9005, visit
www.servicemaster.co.uk/bf Follow us on twitter: @SM_Franchises
For your FREE information pack, contact us on 0116 275 9005 or visit
www.trugreen.co.uk/bf
April 2014 |
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