Franchise Focus
Everyone can be a winner
Help businesses and consumers with LuluLocal INVESTMENT LEVEL: £4,995-£9,995
L
uluLocal was established to help local businesses grow and local consumers get great value. The idea came from Mike Tapia’s strong background as a CEO and
marketing director, together with his own experience as a single parent and local shopper. Mike saw from his frequent shopping trips that local shops and businesses could really improve their marketing. His simple thought was: “Why not use the same promotion and marketing techniques the big retailers use, but apply them to smaller businesses to help them grow?” So, LuluLocal was born and, after two years of development, the first franchise opened in 2013 in Tunbridge Wells and is successfully promoting a wide variety of local shops and businesses. Mike says: “We think our franchisees
should be a lot like us – love their communities, enjoy meeting people, and have the desire to build a great business that contributes to their neighbourhood as well as their personal wellbeing.” The focus of LuluLocal is on getting vouchers and special offers in front of consumers. This is done through the LuluLocal website, built specifically for each franchise territory. Here, people can come to see the latest offers for their local area, as well as seeing them on Facebook, Twitter and via email. LuluLocal also provides additional marketing services to local businesses, such as voucher booklets. Late last year, Rooney Anand, Chief Executive of the 2,200 outlet Greene King pubs and restaurants group, had the following to say about the online voucher culture: “It is something that has been big in the US for the last 20 years and it
Mike Tapia
is now here to stay in this country.”’ LuluLocal’s business clients subscribe to the service and are billed on a monthly basis, leading to recurring revenues that grow every month as clients are added. Franchisees gain the benefit of marketing expertise, an easy-to-use franchise system and great training and support. Tunbridge Wells franchisee Tiz Bell-Richards says: “Client response has been tremendous – one client called to say she could not believe the amount of extra enquiries.” n
LULULOCAL
WEBSITE:
www.lululocal.co.uk EMAIL:
info@lululocal.co.uk PHONE: 0208 123 5470 CLASSIFICATION: Marketing
A Franchise that�s Right Up Your Street!
Help promote local businesses and give local consumers great value
Do you like shopping locally? Do you enjoy talking to people? Would you like to build a significant business helping local shops, businesses and consumers? Take a look at LuluLocal!
Our franchisees get to know local shops and businesses and promote them through special offers and vouchers available to consumers through their LuluLocal web site. This is supported through Facebook and Twi�er pages for their area, voucher booklets, and other marke�ng services.
Low startup fee of £4,995 with significant exclusive area Recurring revenues: businesses sign up to monthly subscrip�ons Growing market with great poten�al Flexible working hours to suit your lifestyle Rewarding: be an important part of your local community Simple: we do techie bits, you operate franchise on iPad we provide
Great offers, right up your street
www.lululocal.co.uk
lululocal
Call now for more information 0208 123 5470
info@lululocal.co.uk
www.lululocal.co.uk 126 |
Businessfranchise.com | April 2014
“It’s very rewarding helping local businesses” Tiz Bell-Richards, Tunbridge Wells franchisee
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146