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develop 100 UKIE FOREWORD THE EUROPEAN CLUSTER


UKIE CEO Jo Twist discusses how the potential of European start-ups is vital to the games industry’s growth, both in the UK and on the continent


Our mission is to make the UK the best place in the world to make and sell games. It is fantastic to see the


“We have fantastic potential with our start- up culture: let’s make the wider European cluster a powerful global leader.”


Develop 100 European Start-ups list feature many vibrant, new studios that chose the UK to set up business: that is what we work for and we certainly have the talent and ideas. But it is also fantastic to see such super studio talent and competition emerging just on our doorstep, across Europe. The fact is we are operating in a global marketplace now and competing for the attention of players across the world. Europe has a real chance to


Games from UK start-ups, left to right: Catcha Catcha Aliens, Lawless and Samurai Siege


compete on the global stage and produce world-class, innovative and delightful games and interactive entertainment


that can be enjoyed by millions of people. We need to make sure that this dynamic relationship is as positive and beneficial as possible. As an industry, we need to pull together to make sure partnership opportunities between businesses and creative talent are opened up. We also have to shout about our UK story loudly and proudly, so we can feed our talent pipeline and bring fresh skills into our industry from all over the world, not just across the UK. We can do this by supporting UK meetups, knowledge exchanges, promoting businesses in the media and holding events. And we can also accomplish this across Europe too by flying the flag proudly at


In association with


02 WWW.DEVELOP100.COM


EUROPEAN START-UPS


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