This page contains a Flash digital edition of a book.
micropigmentation to the point beauty bymelissa dennis


Micropigmentation has developed over recent years frombeing a treatment favoured by celebrities to nowbeing accessible to amuch wider audience.


Salons and therapists are embracing the possibilities that this innovative skill can offer in terms of client satisfaction and salon turnover, and training providers have developed intensive and thorough courses to ensure their students achieve excellence.


“Permanentmake-up, semi-permanentmake- up;whicheverway you choose to give it its term, it is nowone of themost requested beauty treatments in beauty salons and clinics alike!” claimsAndrewStassi of Smudge-Free.


He continues: “Ever-increasing exposure in the glossymagazines and on reality television, plus the freewill of celebrities publicising and showing off the new eyebrows on socialmedia sites, has catapulted the trend to newheights and now everybodywants to have semi-permanent make-up!”


Karen Betts, founder ofNouveau Contour, agrees: “Permanent cosmetics aremore in demand than ever.Howdo I know?Not only ismy clientwaiting list longer than it’s ever been, the artistswe have trained tell us they are gettingmore newclients every day too. It’s a developingmarket and an incredibly exciting time to become a permanent cosmetics artist.”


Due to its demand,Micropigmentation can offer you a very lucrative business opportunity. “Simply speaking, you can become as profitable as youwant to be, but once again, youwill need the vital ingredients of passion, determination coupled with a desire to please and delight your clients,” saysKaty Jobbins, founder and head trainer at the PermanentMake-upTraining Academy.


She adds: “The great advantage of learning the art ofMicropigmentation is that as a


business it has very lowoverheads.Once you have paid for your training,machine and equipment there is very little to pay for (except a premises / renting treatment rooms etc.).


“The only thing you need tomaster once you get good at the skill is themarketing of your services.Get this right – alongwith providing a great service – and you really can expect to become profitable almost immediately.”


permanent or semi- permanent?


AsAndrewalludes to, the layman’s terminology used to describe the Micropigmentation treatment, is up for debate. “Permanentmake-up technicians should avoidmarketing their treatments as ‘semi-permanentmake-up’ as thismisleads their clients into a false sense of security,” warnsAmandaDownes,OnlineMarketing Manager forNatural Enhancement. “Fashion changes very quickly andwhat’s hot this season is not going to last until the next, so it’s imperative that techniciansmake clients aware before their enhancement that there is no guarantee this pigmentwill fade completely and theirmarketing should reflect this point.”


TheMicropigmentation process involves the infusion ofmedical grade pigments into the skin at a depth of approximately 1mmusing state-of-the-art equipment to produce stunningmake-up effects.Nowthese can be dramatic or very natural and barely there, to bring out the best in one’s features. “This is something thatwill be agreedwith the client during the consultation,which needs to be signed for by the client and the practitioner,” saysAndrew.


Tracey Simpson, director ofNatural Enhancement adds: “Permanentmake-up – orMicropigmentation to give it its correct term– is rather like a formof cosmetic tattooing, however, the colour pigmentation does not go as deep and therefore does not last as long – usually around two to three


years depending on the client’s own skin pigment and strength of themake-up required.”


brows, liners and lips


Sowhat is the proceduremost commonly used for? “Themost popular procedures are eyebrowenhancement and / or recreation, eyelash enhancement and eyeliner definition, plus lip enhancements to create subtle lip liner effects and full blush or lip tint to create balance, volume and symmetry,” says Andrew.


Tracey says she has seen an increase in clients aiming to emulate their favourite celebrity. “As a company,Natural Enhancement do not recommend following celebrity trends.We seemany clients coming into the clinic, clutching images of looks they are desperately trying to imitate, such asKate Middleton’s orKimKardashian’s brows. It is very important tomanage these client requests and expectations and give clients your honest, professional expert opinion.”


Technicians often report that once a client has experienced the benefits of one treatment, say eyebrowenhancement, theywill soon rebook for additional procedures, and therefore it’s important that you are competently trained to offer several different techniques.


“Personally I think you have to learn the threemain treatment areas – lips, eyebrows and eyeliner,” saysKaty. “The reason I do not recommend to only specialise in one treatment is because 97%of allmy own personal clients over the last two years have gone on to have at least one further treatment if not two.


“Although other peoplemay tell you differently, I knowfromexperience that if you only specialise in brows or any other single treatment, then you are leaving 66.6%of you income on the table.The worst thing that can happen is that someone really, really loveswhat you have done for them,wants another treatment and you cannot fulfil that demand as you only


94 GUILD NEWS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140