starting your own business going solo
Have you always dreamed of taking charge and becoming your own boss?We explore the process behind going it alone and starting your own beauty business.
Formany beauty professionals, the ultimate ambition is to one day be at the helmof their very own successful salon. Regardless of whether you’ve been qualified as a therapist for a relatively short period or an established industry veteran, seizing control and becoming your own boss is a highly appealing notion. Going solo offers freedom, flexibility and financial gains on your own terms.
Reaching this decision is down to a wide range ofmotives – the excitement of a new challenge, a need to re-evaluate the work- life balance or simply the power to fully steer your own career path – whatever the
reasoning, it appears thatmore individuals are seeing the benefits of breaking free and venturing out on their own. In fact, recent analysis conducted by Direct Line for Business found that there are currently 2.5 million home business owners now operating across the UK, representing 52% of the total number of the country’s small businesses and 8%of the UK’s total workforce.
Starting your own businessmay appear to be a relatively simple process, yet there are numerous factors to take into account if you’re seriously contemplating branching out alone. It takes dedication, drive, commitment and enthusiasmin order to get your idea off the ground. If you’re unsure of where to begin, we’ve outlined some handy tips to assist with turning your business daydreaminto a reality.
initial ideas
The first step is to embark on that all- importantmarket
research.The beauty industry is a highly competitivemarket, so in order to succeed your business will need to stand out fromthe crowd. In these early stages, conducting your own investigations can reapmany benefits and help you define the foundations of your enterprise.
Visit salons in your local area to find out what treatments they provide and how much they charge, speak to potential clients to discover their beauty likes and dislikes, and peruse online for information and
insights.This will equip you with a real sense of what’s already available and allow you to spot any gaps in the sector. By offering something distinctive to consumers and approaching with a unique outlook, your business will be given a real opportunity to triumph.
Try to pinpoint your target audience in this preliminary period also.Will you be aiming to attract young clients,women,men, or moremature individuals?Deciding nowcan helpwhen the time arises to purchase your business’ equipment and products, as there’s no point in offering services thatmay not be of interest to your intended demographic which could result in costly error.
Understandably, the process to becoming your own boss can be challenging, so why not also reach out to other business owners for support in the initial
phases.After all they’ve experienced what starting your own business entails and will be able to give you a realistic account of the journey that lies ahead.
114 GUILD NEWS
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