skin smart the culture of technology
Getting smart with your skin care kit can openmany new pathways of success, says David Suzuki
At a time where there ismore competition and options than ever before in the world of mobile phones, computers and tablets, the sale of Apple products continue to soar.
Apple has posted double digit sales growth formore than a decade, with the last five years being amongst the
strongest.All of this at a time that our world economy has been in complete turmoil. How is it possible?
Apple has createdmore than a product, they have literally created a culture.A culture that includes a synergistic family of unique products that are each designed to achieve and satisfy a specific objective, while at the same time, they all share a single objective. It is fair to say that once you understand one Apple product the rest of the family is very intuitive to use. Regardless of whether you purchase an iPhone before yourMac Book Air, or the other way around, the two products interchange, share and work in perfect harmony with one another.Apple customers can begin with any part of the line and successfully expand withApple products in any direction based on their specific needs and desires.
success is in the details
The detail thatApple puts into every product is nothing short of amazing. From thematerials used inmanufacturing, to the texture, weight, colours and sleek designs, to the packaging and intelligence of every interaction with anApple product, their pursuit of perfection is clear. Independent of the technology itself,Apple has also pioneered the simple philosophy of education. EveryApple store is filled with excited, enthusiastic teammembers who seemto know anything and everything aboutApple products and are there to share
this wealth of knowledge with every customer. It does notmatter how simple or complex the question, they are always able to satisfy. In short, they are specialists and really, really, good at what they do.
the Apple culture
Apple’s influence in our culture as a whole has been profound, and has established a model of logic and process that has carried over tomany parts of our day-to-day life, including skin
care.Today, skin care is defined by technology. It is no longer a question of whether you use technology, only a question of what kind of technology it is that you use. Following theApple concept, look for forward-thinking manufacturers who have created an entire line of technology that works in harmony with one another, can be layered together, or used all by itself.A line of technology that meets specific objectives, while at the same time, a line that you can grow with as your business grows, and your needs evolve.
Look for the details that the products
represent.The colours andmaterials used formanufacturing, the finishes of the products, the overall visual appearance and synergy of the whole family of technology. One of the factors thatmakesApple,Apple, is their unique look.Working with companies who have put the effort into ensuring that they have unique designs, which are owned by them, is a good starting point and benchmark of what to expect fromthe rest of the company and technology.
it takes a team!
AsApple discovered, there is not onemiracle technology that addresses every need, but rather a synergistic teamof technology working together toward a common objective. Skin care technology is no different. Forward-thinkingmanufacturers will always offer a teamof technology that
will included hand-held gear like the iPhone, accent ormid-range technology such as the iPad, and full-featured,more comprehensive professional technology such as the iMac desktop system. Having the diversity of the three categories of technology allows each of themto be used in a different way, in a different environment, or all together in the same environment.
It is also a strategic way to creatively diversify your budget and tailor the equipment package to your specific needs. While one skin therapistmay need three professional devices, anothermay only need one professional, two accent, and three sets of
gear.The first skin therapist is an owner / operator, while the second has a Spa with three
rooms.As each of their businesses evolve, each skin therapist can add to their technology collection within the same line knowing that they will all work in synergy with one another, and with the same logic.
quality&partnership
Asmuch as we like the way a technology device looks, itmust also performeffectively and work seamlessly with the other technology within the line. In other words, you do not want to work with a supplier or manufacturer who sells redundancy. Stay away fromthe ‘nightmarket’ technology suppliers who seemto have everything and anything that you can think of including every brand and off brands. Find the specialist, find theApple of the skin care market!
As you are evaluating technology manufacturers, look through their literature, website and speak thoroughly with their
team.This in itself will demonstrate their attention to detail (or lack thereof) and the knowledge of the teamwho will be guiding you in your business as youmove forward. Remember thatmaking an investment in technology is really the process of starting a
partnership.The initial purchase represents the beginning of that partnership.
GUILD NEWS 45
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