skin smart Problem? Solved! education, education, education
AsApple has demonstrated, education and customer support are crucial factors of partnership.Working with a company whomaintains a formal education department is amust.Working with a company whose educators are active skin therapists and use the technology themselves, is a definitemust!
There is no end to education. I have not kept count of howmany visits that I have made to the localApple store inmy area, however I can tell you that there has been countless visits. Betweenmy visits to the store, information that I receive fromtheir website, or small videos that I watch onYouTube, the education is
perpetual.As a resultmy use ofApple technology is expansive and constantly improving which allowsme to bemore effective with the same tool that I purchasedmore than a year ago.You are looking for a skin care technologymanufacturer, your partner, who believes in this same philosophy. Not only should you receive education after the purchase of the technology, you should receive ongoing education perpetually in the formof webinars, live presentations / classes that you can attend, updated information on their website and in email formdirectly fromthe education department.
In addition, you should be able to pick up the phone, send a direct email, or have a one-on-one Skype or FaceTimemeeting at any time, regarding any subject or questions that you
have.There are great advantages to having well-manufactured technology, however, evenApple knows that without their dedication to education the true success and possibilities ofApple products would never have been realised.
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As withmost commodities in life, there exists large contrasts in pricing with regards to skin care technology.While some of it logical and directly related to the quality and cost of goods, the bulk of it is not.Apple again has set yet another precedence with regards to pricing.Who would think that themost sought after technology in the world would be so reasonably priced and attainable? It is true that they are not the cheapest on themarket, while at the same time, clearly not themost expensive with nearly every household in the USA owning at least oneApple product.
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Skin care technology should also be reasonably priced, andmore-over have a price that is relative to its use and objective. If an iPhone had a price tag of £2,500, how many people would be using an iPhone, and how could you justify paying that amount for the purpose that it serves? Remember that success cannot be bought. Paying an outrageous price for a piece of skin care technology will only guarantee you a huge payment at the end of eachmonth!
Look closely at technologies that require specific accessories and products to function, as this is also part of the cost
equation.The cost of goods to performa service with any technology should not exceed 2-4%of the service value. For example, a service that you will charge £100 for should cost you nomore than £2.00 to £4.00maximumto perform.
Apple is truly an amazing company who has enriched and inspired our culture with its technology and philosophy as a whole. Realise that it is companies like this that will have a profound and positive influence on your business and your success. Remember that purchasing technology for your business extends beyond the technology itself, as we are really entering into a partnership that has the potential to openmany new pathways of success for you and your business!
David Suzuki is President of Bio-Therapeutic Inc., and has been an active licensed member of the aesthetic industry for over 20 years. For more
information telephone 029 20 231 228 quoting Guild News or visit
www.bio-therapeutic.co.uk
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