David Grant reveals next strategic moves for Westcon P22
STL chief takes podium position in bid for Olympic Games P30
VOL 18 ISSUE 2 JULY 2013
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20 Profile
Parish builds alliance to drive global sales
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TELECOMS entrepreneur Tony Parish has unveiled his second global alliance and web portal aimed at helping resellers address international opportunities.
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On the back of his successful Aura Alliance, which now boasts 50-plus certified members and a network of over 3,200 Avaya accredited resellers in 112 coun- tries, the G3 boss has launched the Mitel Communications Director (MCD) Alliance enabling Mitel partners to man- age global projects. Fellow shareholders in the enterprise are G3 Technical Director Adam Young and long- time Mitel reseller Ty Gardner. Alliance members will pay a range of annual fees to team up
with trusted local organisations in countries across the world and, via a web portal running Salesforce software, will
get
help with streamlining process- es, pricing, training, technical issues, certification requirements and SLAs. Parish hopes it will effec- tively mean Mitel resellers of all sizes will be able to simplify the administration of global projects and ensure the most cost-effec- tive solution for customers in 100 different countries. “This means MCD Alliance partners will no longer have to steer clear of requests from enter-
prise customers for the imple- mentation of global Mitel com- munications infrastructures,” commented Parish. Graham Bevington, Mitel’s
Executive VP for International Markets, confirmed that his com- pany will underwrite 50% of a reseller’s MCD Alliance mem- bership fees via their marketing development funds. “What Tony has done with the
MCD Alliance is create a charter for due diligence, accreditations and support though an easy to access and use online portal which raises the game of any Mitel dealer,” he commented.
Simon Durrant’s Virtual journey
28
Interview Focus Group zooms in on new growth
54 Profile
UKFast thrives on staff relations
58
Profile Ironman Bardsley is made of Oak
60
Comms People This month’s
movers and shakers Join us at the F1 Abu Dhabi Grand Prix
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