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INDUSTRY NEWS


New link in supply chain management


TFM Networks has unveiled a SaaS application designed to reduce fix times and operational costs while optimising digital supply chains.


The application, called Actual Experience, analyses the complete digital supply chain (equipment, connectivity and applications) and identifies operational issues around IT performance. David Heyes, MD, said: “Intermittent performance prob- lems are largely responsible for the significant frustration of end users and the various engineer- ing teams that make up complex digital supply chains. “Without an accurate iden- tification of the root cause, issues can extend into weeks,


increased resource utilisation, service disruptions and critical- ly users who are unhappy and less productive.” Heyes also pointed out that Actual Experience allows prob- lems not only to be identified but also analysed continuous- ly to enable cost savings and improvement of staff produc- tivity. “It also highlights the productivity impact of major IT changes and allows busi- nesses to focus their investment in areas which are proving the most successful,” he added. “Actual Experience is about


David Heyes


months and in some cases even years. With each ineffective fix inevitably come further costs,


cost-effectively optimising IT performance, ensuring happy and productive end users who are helped rather than hindered by their IT systems.”


Mitel talks plain English in rename


MITEL has ditched industry jar- gon in favour of plain English in a bid to communicate the benefits of its solutions in a way that chimes with the language used by end users. Martyn Etherington, CMO, said: “Customers don’t speak R&D and they don’t like acro- nyms. Using simple terms they are able to describe their busi-


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Outsourcery has unveiled a new proposition to install and integrate Survivable Branch Appliances (SBAs) into end users’ Lync deployments, improving enterprise resilience in the event of a WAN outage. “The risk of an office losing connectivity is vital to consider. Now we are able to offer the added security of our SBA Integration proposition to prevent these issues,” stated Piers Linney, CEO, Outsourcery.


ness needs clearly. We are sim- plifying our product naming to help customers understand our fit and value to their business.” The


new naming archi- tecture puts an emphasis on Mitel’s three core solution areas: MiCollab brings together Mitel’s UCC offering, includ- ing products previously called the UCA, MCA and NuPoint;


MiVoice organises voice plat- forms and phones including MCD, 5000 CP, Mitel 5300 IP Phones and 8500 Digital Phones; and MiContactCentre covers contact centre solutions. This aligns to MiCloud, a cloud-based offering for a streamlined migration to the public, private or hybrid cloud with optimised solutions.


A10 bolstered by big growth


A10 NETWORKS continues to enjoy growth across its EMEA operations with 18 people join- ing the firm during its last quar- ter. A10’s EMEA region revenue has seen 100% year-over-year growth through a community of accredited partners.


In the last six months during


a period where many technol- ogy vendors have imposed hir- ing freezes, A10 has recruited new staff in Germany, France, UK, Middle East, Israel, Italy and Sweden and opened new offices in the UAE, Israel, Italy and Sweden.


The new hires are in the main working with the growing part- ner and customer base, and A10 has also introduced a marketing communications function based in Germany and a new EMEA Marketing Director.


Andre Stewart “Attracting the best people


to A10 Networks is essential to support our growth,” comment- ed Andre Stewart, VP EMEA for A10 Networks. “We are recruit- ing personnel that understand the industry with proven sales, marketing and support skills to deliver on our clear vision and strategy for growth.”


AVAYA has unveiled a video collaboration solution for IP Office that delivers BYOD and HD room system capabilities in a single solution for SMEs. “SMBs are looking to enhance productivity and improve their capabilities in an increasingly competitive marketplace,” said Ray Boggs, Vice President, Small-Medium Business Research, IDC. “Video collaboration advances both of these goals by helping streamline internal discussions and strengthening external relationships with partners, suppliers and customers. The challenge has been to find an affordable solution with enterprise-grade capabilities, one that can also ‘play well with others’ to work effectively in diverse environments. The Avaya solution addresses these key SME needs.”


Elite completes 21C Telecom deal


ELITETELE.COM has com- pleted its second acquisition of the year having bagged Derby- based 21C Telecom.


The deal strengthens the UC


provider’s mobile product mix and brings additional expertise in the convergence of mobile and next gen comms solutions. The acquisition adds approx- imately 1,000 customers, over £4m in revenue and 13 staff to the Elite Telecom Group. Richard Hunt, MD of 21C


Telecom, commented: “This deal widens our own product


21C Telecom was established in 1996 and provides mobile, data and landline services. With almost 9,000 mobile connections, the communica- tions organisation was designat- ed a Vodafone Platinum Partner in 2010.


The mobile specialist also


created Halo, its own hosted VoIP solution.


Matt Newing


portfolio and gives us access to a larger client base to replicate our past success.”


Matt Newing, founder and CEO of Elite Telecom, com- mented: “Richard and his team’s continued involvement within the Group is great news. They


bring additional skills, energy and drive to succeed. This now places Elite’s annualised rev- enue in excess of £30m with the Group’s headcount exceeding 80 staff across three UK loca- tions and an office in Madrid.” The acquisition of 21C


Telecom is Elite’s second deal in as many months having snapped up Manchester-based FoneRent out of administration at the start of April this year.


Got a news story? email: sgilroy@bpl-business.com


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