SPECIAL REPORT No margin for strategic e
To sit on the margins of social change and business transformation would be a big mistake, according to the industry leaders who presented at last month’s Margin in Voice and Data event, staged at Oulton Hall, Leeds.
L
ate arrivals to Mark Curtis-Wood’s inspirational presentation could
be forgiven for thinking that Nimans’ Head of Networks had inadvertently offended the congregation spread out before him. With their arms tightly crossed, the body language of every delegate spoke with a universal tongue and gave the distinct impression that things were not quite as comfortable as they had come to expect. But circumstances were not as they appeared. “Now unfold your arms and fold
them in a different way,” urged Curtis-Wood. “This will feel uncomfortable, but after a while it will become your natural position, your new comfort zone.”
His point neatly made, Curtis- Wood had turned an exercise in audience participation into an appeal for delegates to keep an open mind and accept, without question, that market changes are well underway and to crouch blindly in a cosy corner is emphatically not an option. “If you revert to form and don’t do anything differently you had better reach for a tin hat and suit of armour because you will need it to defend your business,” he warned.
Start-ups see cloud as the way to go. They punch above their weight and generate good business. I see the market shifting towards start-ups. Mark Casey, Managing Director, Nexus IP
Silver Sponsors
Arms now unfixed and less taut, delegates were free to fully embrace the big strides made by Nimans over recent years having, metaphorically speaking, folded, unfolded, and refolded differently its arms again and again creating, over time, a series of new comfort zones that have enabled the distributor to sit naturally in the
Mark Curtis-Wood
managed services space. Curtis-Wood also pointed out that Nimans, historically known as an archetypal ‘box shifter’, had experienced 125 per cent year-on-year growth over the past 36 months in network service provision. If that wasn’t enough, its IP telephony business has grown by an equally impressive 300 per cent and the company is also successful in the mobile space as an O2 JUC partner.
“By adopting different technologies Nimans has continually evolved,”
Bronze Sponsors
stated Curtis-Wood. “It’s about bringing services together that cover all of the bases. The market has shifted and there has never been a better time to be in business, but you need new business models and processes to capitalise on this. It’s time to talk mobility, connectivity, BYOD, MDM, LTE, video, applications, their various flavours, and elevate the sales proposition by talking about value.”
This was no faddish homily, for just a short time ago few
could have predicted that IaaS would be the driver behind Nimans’ ongoing evolution. “Improved collaboration is key,” said Curtis-Wood. “It’s time to work with competitors rather than against them and create a value exchange. Network services is the glue that holds this all together.”
In the olden days Nimans was characterised by its various silos which operated in isolation, but those former silos have now been nicely integrated and the company’s
42 COMMS DEALER JULY 2013
www.margin-in-voice-data.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64