BUSINESS INTERVIEW A man with his mind on s
Westcon Convergence could arguably be more focused on its target markets, business objectives and channel expansion than ever before. Here, David Grant, Westcon Group’s Senior Vice President EMEA, discusses the distributor’s overall strategy and the technologies that are shaping up to form the foundation of its next growth phase.
W estcon
Convergence has shown itself to be ambitious,
dynamic and neatly honed to take advantage of key market trends and opportunities. The distributor has moved premises and now proudly
occupies a state-of-the art facility in Sussex. It has added a number of new experienced heads, identified key markets and put the pedal to the floor in its drive to realise maximum potential across all territories hand in hand with staunch partners. This
strategy involves working closely with Avaya to push deeper into the mid-market with IP Office. According to the numbers, Westcon is Avaya’s biggest IP Office distributor in Europe and sells more IP Office than any other distributor. “We see the
Award Winning Support 22 COMMS DEALER JULY 2013
opportunity for us to take the enterprise and mid-market experience that we have and combine it with our scale and inventory availability, and take a compelling proposition to market, not just in the UK but across Europe,” commented Grant.
Call: 0800 019 4522
resellers@chesstelecom.com www.chesstelecom.com
“We are closely aligned with Avaya and have a fantastic customer base around IP Office. The opportunity to help organisations either upgrade and improve existing systems, or upsell to more complex solutions has been very well received.”
Chess Telecom w h oles a le
www.comms-dealer.com
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