COMMS VISION CONVENTION 2013 Gleaneagles 6-8th November
www.commsvision.com Driving the next wave of i
How channel companies drive the next wave of innovation in a Software Defined Communications and Collaboration world is top of the Comms Vision Convention agenda this year, writes John Chapman, Content Director.
C
omms Vision has built a solid reputation for setting the comms
industry agenda and over the last two years we focused on how channel companies have had to evolve to create competitive advantage in this new highly competitive world. For 2013, Comms Vision will focus on expanding the channel’s horizons by showing how the rapid market evolution to a hosted, collaborative, social, mobile and big data IT world will force comms channel companies to embrace software applications to a level never before envisioned.
As margins get squeezed on products and minutes revenue, and hosted solutions reset end user perceptions of what is possible and the price they need to pay, Comms Vision 2013 will explain how Software Defined Communications and Collaboration solutions will be the way that comms
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channel companies can differentiate themselves, build closer customer relationships and increase margins. This move to a software world is not something new as almost all traditional comms vendors now claim they are software companies with their applications residing on standard servers and virtualised data centre architecture.
However, third party software companies are integrating their own applications into these core telephony based applications to create innovative new solutions. At Comms Vision we will explore this phenomenon and focus on three areas of opportunity for comms channel companies.
The fist point of focus will be around mobility and will look beyond mobile communications to how applications can change the way any business operates. The mobile phone is the
John Chapman
device of choice for most employees to allow them to extend their working environment to any location. The communications channel has embraced this phenomenon offering ‘follow-me’ services to integrate the mobile with the enterprise telephony system and Blackberry style email and messaging services. However, many are missing
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a huge business opportunity around mobile applications.
The smartphone that most employees now use is capable of delivering much more, allowing organisations to extend CRM applications to mobile sales people, and through location-based functions enable engineers and service personnel to improve productivity. For
example, in hospitals and large campuses deliver knowledge and information relevant to the needs and roles of staff. In fact there are a myriad of applications, some industry specific and some applicable across broader disciplines.
In our first Open Session of 2013 we will explore the business opportunities for the
56 COMMS DEALER JULY 2013
www.comms-dealer.com
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