n in Olympic bid
wirelessly and in turn use this bandwidth to provide voice and data services,” stated Cross. “Once customers have this level of connectively we can then sell them other services based on good customer service, competitive pricing and the expertise to be able to advise on the optimum solution for their needs.”
Brendon CrossMM
Football Club’s Stamford Bridge on the future of communications, both from a technical and a non-technical view point to encompass the changing ways in which we work. We also work with both Samsung and Gamma on ways to approach a number of larger organisations we’d like to engage. The support of Samsung in collaborating like this on the initial tender was a factor in STL winning the Olympic contract.”
STL offers a broad range of business communication services including
uncontended bandwidth, voice and data services. “We make sure we deliver high quality uncontended bandwidth over fibre optic, copper wire or occasionally
STL has identified specific areas for growth in 2013 including network services and data, hosted services and mobility. “We are recruiting sales support staff and organising training across the organisation so that we stay ahead of the game and gain a complete understanding of the opportunities,” added Cross. “The proliferation of hosted telephony and cloud computing is driving the need for fast and more reliable bandwidth which in turn means that organisations are continually looking to improve their connectivity.”
Having enjoyed growth of 30 per cent year-on-year, one of the big challenges faced by STL was to ensure that customer service and support kept pace with the growth of the business. “We have invested heavily in new customer service teams and a new CRM system that is used throughout the organisation to give a better customer experience,” commented Cross.
As well as looking after customers STL also puts the well-being of its staff high up the list of priorities. Employees are offered gym membership and a Healthy Performance Programme to improve health both in and out of work, including a private health screening assessment with trained
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health professionals. “We have monthly themed staff lunches, social evenings and we take tables at awards events,” added Cross. “We have run, walked on fire and glass and worn PJs to work to raise money for charity. We also use such events as an opportunity to have fun and do some team building.”
STL encourages employees to progress through the organisation and schemes such as the Sales Development Programme (SDP) take young people or graduates on a structured training programme. “We already have some good examples of sales people who have come through the SDP and, having just concluded interviews for the 2013 SDP programme, the calibre of candidates was stronger than ever due to our growth success as a business which is attracting more people who want to join us,” commented Cross. “People are our greatest asset so we continually look for ways to differentiate our company as a workplace and therefore attract the best staff. As such, the Sales Development Programme is likely to be expanded to other areas of the business in the future.
“Our objectives also include driving for double digit growth organically and to keep customer churn to an absolute minimum by continuing to invest in customer services systems and procedures. We aim to achieve this by following a policy of identifying and recruiting high calibre people. Our growth strategy also includes a drive for innovation and deploying successful solutions delivered for one customer across other vertical markets.” n
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