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convene PUBLISHER Deborah Sexton, (312) 423-7210
CHIEF OPERATING OFFICER Sherrif Karamat, CAE, (312) 423-7247 Convene Editorial Staff
EDITOR IN CHIEF Michelle Russell, mrussell@pcma.org EXECUTIVE EDITOR Christopher Durso, cdurso@pcma.org
SENIOR EDITOR/DIRECTOR OF ONLINE CONTENT Barbara Palmer, bpalmer@pcma.org ASSISTANT EDITOR Sarah Beauchamp, sbeauchamp@pcma.org ASSISTANT EDITOR Katie Kervin, kkervin@pcma.org
ART DIRECTION AND DESIGN Point Five, NY: Alissa Levin, Benjamin Levine, Nathan Eames, Laura Huaranga
CONTRIBUTING EDITORS Molly Brennan; Jennifer N. Dienst Convene Advertising
VICE PRESIDENT, PARTNER RELATIONS & BUSINESS DEVELOPMENT ADMINISTRATION Mona Simon, (312) 423-7244, msimon@pcma.org
DIRECTORS OF BUSINESS DEVELOPMENT
Wendy Krizmanic (AK, CT, DC, DE, ID, MA, MD, ME, NH, NJ, NY, NV, OR, PA, RI, VT, WA) Phone (312) 636-9254; Email wkrizmanic@pcma.org
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Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA, WV, Mexico, Puerto Rico, Central and South America, Caribbean) Dallas, TX;
Phone (312) 423-7212; Fax (469) 574-5590; Email mnovelli@pcma.org
Albert Pereira (AZ, CA, HI, NM, OK, TX, UT, Canada) 345 Kingston Road, Suite 203, Pickering, Ontario, Canada L1V 1A1 Phone (312) 423-7277; Fax (905) 509-6810; Email apereira@pcma.org
Mary Lou Sarmiento (IA, IL, IN, KS, MI, MN, MO, MT, ND, NE, SD, WI, WY, Africa, Asia, Australia, Europe, New Zealand) 1033 W. Taylor Street, Suite 1E, Chicago, IL 60607; Phone (312) 636-0636; Fax (312) 896-7397; Email msarmiento@pcma.org
Ken Torres (Mexico, Puerto Rico, Central and South America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550 Phone (850) 837-5177; Fax (850) 837-5277; Email ktorres@pcma.org
MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236
PCMA Oficers
CHAIRMAN OF THE BOARD Johnnie C. White, CMP, Cardiovascular Research Foundation CHAIR-ELECT Christopher J. Wehking, CMP, American Society of Anesthesiologists
SECRETARY-TREASURER Raymond J. Kopcinski, Sr., CMP, Million Dollar Round Table IMMEDIATE PAST CHAIR Kent E. Allaway, CEM, CMP, Produce Marketing Association
PCMA Directors
Martin D. Balogh, American Bar Association Oscar Cerezales, MCI Brazil
Laurie Fitzgerald, CMP, Allstate Insurance Company Kristin Gibson, CMP, CHSP, J. Spargo & Associates, Inc
Like us on Facebook, at PCMA Convene Find us on Twitter at:
@pcmaconvene @michelleconvene EDITOR IN CHIEF Michelle Russell @dursoconvene EXECUTIVE EDITOR Christopher Durso @barbaraconvene SENIOR EDITOR Barbara Palmer @sarahconvene ASSISTANT EDITOR Sarah Beauchamp @katieconvene ASSISTANT EDITOR Katie Kervin
Ben Goedegebuure, Scottish Exhibition + Conference Centre Mary Pat Heftman, National Restaurant Association Wanda M. Johnson, CMP, CAE, Endocrine Society Christine M. Klein, CMP, Institute of Food Technologists
Roberta A. Kravitz, International Society for Magnetic Resonance in Medicine Lawrence Luteran, Hilton Worldwide Gregory A. O’Dell, Events DC
William F. Reed, FASAE, CMP, American Society of Hematology James E. Rooney, Massachusetts Convention Center Authority Amanda S. Rushing, CMP, American Society of Civil Engineers Barry L. Smith, Metro Toronto Convention Centre Claire Smith, CMP, Vancouver Convention Centre
The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.
4 PCMA CONVENE JULY 2013
PCMA