NEWS AND NOTES FOR THE MEETINGS AND CONVENTIONS INDUSTRY

Rocky Mountain High Breathtaking views on a Broadmoor media trip (p. 20).

The Knowledge Alliance U

ntil recently, leveraging the knowledge economy has been a mostly local initiative for the meetings industry, with individual CVBs and DMOs using the intellectual and academic assets

in their immediate area to help attract group business. But now it’s moved to the international level with the launch of the Global Science & Convention Alliance (GSCA) — a partnership among four CVBs that is based specifically on their destinations’ educational and scientific infrastructures. ›

Looser Boundaries Toulouse, in southern France, is one of four partner cities in the new Global Science & Convention Alliance.

ON THE WEB Read “In the Know,” Convene’s feature article about the meetings industry’s use of the knowledge economy, at convn.org/ knowledge-econ.

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JULY 2013 PCMA CONVENE

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