Bookings

Authors of new and noteworthy books apply their insights to the meetings industry

Jonah Berger Why do we talk about, imitate, and share some things but not

others? In Contagious: Why Things Catch On, Wharton professor Jonah Berger explores the science behind social transmission, including how it is that — even in our hyper-sharable social-

media environment — 80 percent of word of mouth still takes place face-to-face.

By Michelle Russell PCMA.ORG JULY 2013 PCMA CONVENE 69

PHOTOGRAPH BY CARLO A