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convene PUBLISHER Deborah Sexton, (312) 423-7210


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EDITOR IN CHIEF Michelle Russell, mrussell@pcma.org EXECUTIVE EDITOR Christopher Durso, cdurso@pcma.org


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ART DIRECTION AND DESIGN Point Five, NY: Alissa Levin, Benjamin Levine, Nathan Eames, Laura Huaranga


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VICE PRESIDENT, PARTNER RELATIONS & BUSINESS DEVELOPMENT ADMINISTRATION Mona Simon, (312) 423-7244, msimon@pcma.org


DIRECTORS OF BUSINESS DEVELOPMENT


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Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA, WV, Mexico, Puerto Rico, Central and South America, Caribbean) Dallas, TX;


Phone (312) 423-7212; Fax (469) 574-5590; Email mnovelli@pcma.org


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Ken Torres (Mexico, Puerto Rico, Central and South America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550 Phone (850) 837-5177; Fax (850) 837-5277; Email ktorres@pcma.org


MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236


PCMA Oficers


CHAIRMAN OF THE BOARD Johnnie C. White, CMP, Cardiovascular Research Foundation CHAIR-ELECT Christopher J. Wehking, CMP, American Society of Anesthesiologists


SECRETARY-TREASURER Raymond J. Kopcinski, Sr., CMP, Million Dollar Round Table IMMEDIATE PAST CHAIR Kent E. Allaway, CEM, CMP, Produce Marketing Association


PCMA Directors


Martin D. Balogh, American Bar Association Oscar Cerezales, MCI Brazil


Laurie Fitzgerald, CMP, Allstate Insurance Company Kristin Gibson, CMP, CHSP, J. Spargo & Associates, Inc


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@pcmaconvene @michelleconvene EDITOR IN CHIEF Michelle Russell @dursoconvene EXECUTIVE EDITOR Christopher Durso @barbaraconvene SENIOR EDITOR Barbara Palmer @sarahconvene ASSISTANT EDITOR Sarah Beauchamp @katieconvene ASSISTANT EDITOR Katie Kervin


Ben Goedegebuure, Scottish Exhibition + Conference Centre Mary Pat Heftman, National Restaurant Association Wanda M. Johnson, CMP, CAE, Endocrine Society Christine M. Klein, CMP, Institute of Food Technologists


Roberta A. Kravitz, International Society for Magnetic Resonance in Medicine Lawrence Luteran, Hilton Worldwide Gregory A. O’Dell, Events DC


William F. Reed, FASAE, CMP, American Society of Hematology James E. Rooney, Massachusetts Convention Center Authority Amanda S. Rushing, CMP, American Society of Civil Engineers Barry L. Smith, Metro Toronto Convention Centre Claire Smith, CMP, Vancouver Convention Centre


The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.


4 PCMA CONVENE JULY 2013


PCMA.ORG


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