distributed — and I don’t mean mobile workforces. It’s kind of like the second wave of outsourcing. [Companies] are saying, we’ll keep our client-service managers as part of the team, but the talent we actually need for the project is not a cost-effective model — to have these really big teams and large over- heads when we can sort of on-demand that talent. There’s a new network in the U.K. called Lawyers On Demand that is doing phenomenally well, where it’s taking all these disgruntled lawyers from top law firms and giving them a marketplace to sell their services.
What’s going to happen is, I believe, that the face-to-face meeting will become equally important because people will
have a lot more virtual interaction, so they will want to come together at different points in the year. I think what’s going to change is the way those meetings are used. They won’t just be information shares and knowledge exchange. A lot of relationship build- ing is going to have to happen in those meetings.
I do think, though, the way conferences are put on and the way conferences are run will change. I have a close relation- ship with the founders of TaskRabbit [an online-based task and errand service]. They just recently launched jobs, which means that they can take on tasks that require more than an hour or a day but can actually take a week. I’ve
known people in the conference busi- ness that, rather than having big teams now, they go into different markets and hire rabbits. And these rabbits are get- ting so good, there’s such a passion and energy for doing these conferences, it’s like, why would we have this full team of people that sit there for most of the week and then they’re on when we’re doing a conference, when we can hire these people on demand? It’s a bit like cloud computing. You can scale up and scale down based on the actual needs of your business versus having asset- heavy models that don’t necessarily make sense.
. — As told to Christopher Durso For more information:
rachelbotsman.com
PCMA.ORG
JULY 2013 PCMA CONVENE
23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116