www.psneurope.com
October 2013 l 53
installationreport
used it for press conference duties on its stand, including 12 Shure AXT 400 Axient Dual Channel Receivers and matching Axient microphones. The BMW Group hall was
dedicated to the three brands of the group (BMW, Mini and Rolls-Royce). The parent brand occupied a large part of the room with an impressive two- storey structure and a looped circuit in the form of the infinity symbol, plus a generous event stage. Technical planning and implementation of the display requirements was commissioned by BMW through Berlin planners NIYU media projects
under the supervision of managing director Niko Hocke. The sound system at BMW, described by Hocke simply as “great!”, comprised 23 Meyer Sound UPA-1P in the rig for background sound and 26 UPM-1P, two UPJunior and a UPJ-1P on above, below and in the loop course, plus 14 MM-4XP which were used in the loop for improved detection along the race tracks. On the main stage, two L/R
arrays of three vertical JM-1Ps and a centre cluster with four JM-1P provided sound for the spectators. Behind the stage and above the stage six 700-HP
“Part of the creative brief for TFN was that visitors to the pavilion, when entering an enclosed booth space, should be able to hear the Audi sound logo, itself modified on every new appearance”
Beside the Inceptionset was a presentation stage, where Shure mics found use
subwoofers with appropriate time alignment provided the low frequencies. For effects and as a surround speakers six UPQ-1P and eight UPA-1P were used. In addition, six UPM-1P served as nearfield, five UPJunior and another UPM-1P as delay systems, and three UPM-1P provided monitoring. Audio content for BMW consisted mainly of music with some speech. This was on a
multitrack sound file, produced for the video and fine-tuned within Pro Tools onsite, then transferred onto the DVS- Videoserver to be linked to the filmclips. Set-up on on the booth took about six days including rigging, cabling and speaker placement, followed by a further 10 days for the fine- tuning. Hocke: “The main challenge was to have a powerful sound system without
crossing sightlines, because the main LED screen and booth construction left very little space for the loudspeaker rig. Meyer Sounds JM-P1 and UPQ/UPA speakers fulfilled those parameters and delivered a powerful and emotional sound. The BMW team was totally satisfied.” The IAA Motor Show 2013
not only showcased the German and international automotive industry, it was also a reflection of what is possible for the events industry with uncompromising planning efforts. Oeser concludes: “Whether video, lighting or sound – quality, reliability and a professional performance is what counts. This extensive production and its success had many fathers who have partially invested up to one and a half years into the implementation.”n
www.meyersound.com www.niyu.de www.prg.com www.shure.com www.t-f-n.de
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