46 l October 2013
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livefeature NMK ELECTRONICS
Since 1987, Nicolas Kyvernitis Electronics Enterprises (NMK) has grown from a small company in remote Sharjah into a leading distributor of audio, video and lighting across the Gulf. By recognizing and consolidating reputable brands such as Clair Brothers, Clear-Com, Klark Teknik, Midas, Neutrik, Roland Systems Group, Shure and TC Electronic, NMK has shaped the profile and adoption of critical pro audio techniques here for a quarter of a century.
Well known internationally, NMK Business Development Manager Chicco Hiranandani acknowledges Dubai’s cardinal position in the region. “It’s the
“The corporate sector is our
most liberal city in the most liberal country in this area, and has spearheaded technology and solutions in the entertainment business as well as a lot of other businesses,” he says. “The experience and knowledge of local companies in Dubai is utilized in other countries, so you find a lot of us have opened up shop in Qatar or Oman. From
Saudi, by the same token, a lot of people come here to find service providers. “Dubai is also strategic from a purchasing perspective: a lot of companies consolidate their inventories here and support partners across the region in terms of stock. It’s easier to do it here than anywhere else.”
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core sector right now,” comments Martin Luiz, managing director of full service provider SLS Production, “although we do a lot of live concerts too. Powered speakers are popular with corporates, and we have a big inventory of JBL, Nexo, HK Audio, RCF and Martin Audio. Since last September, the economy has really picked up and so, of course, has this sector.” “From our experience in the
GCC region the audiovisual market is on the rise,” adds Venuetech CEO Nour Assafiri, “although the broadcast industry is leading due to the fast development of technology and everybody is catching up. Due to this advancement, government institutions, universities, touring companies and the like are constantly updating to keep up with trends.” Latter projects include Zio
Technologies putting Bose, Biamp, Crown, EV, Toa, Tannoy and Yamaha-driven AV systems into the Marriott Marquis Dubai – the tallest hotel in the world, naturally; Systech Middle East
audio designer Joe Chidiac selecting a Turbosound Aspect system for Café Del Mar at Dubai’s Meydan Beach. Meanwhile the market has noted investments by Prince Audio Visual in Clear-Com’s Tempest intercom; and by AudiViz, Black Arrow Integrated Solutions, Elvis Technologies and Technomight Qatar in Danish Interpretation Systems’ DDS 5900 Digital Discussion Systems and DCS 6000 Digital Conference Systems – all supplied by distributor NMK Electronics following a training bonanza.
LIVE SAND ENGINEERING While Western classical music remains a rarefied import, the UAE is generating a sophisticated blend of rock, pop, jazz and several folk idioms including Bedouin, Khaliji and Bantu, which have survived the onslaught of MTV and the internet. Big names nationally are Tarkan, Amr Diab and Diana Haddad, but the list of passing global megastars ranges from Aerosmith to Celine Dion via Coldplay. A few years ago the
Desert Rhythm: one of SLS Productions’ events
and Mediatech Design Group piling yet more Meyer Sound speakers into the Dubai Mall’s waterfall, zoo, fountain, aquarium and ice rink attractions; Feedback Professional equipping night club Spin Dubai – a venue with “ping- pong facilities”, apparently – with JBL, Crown, BSS and AKG; supplier Melody House saddling up the Sharjah Equestrain & Racing Club with an HK Audio Elements system; freelance sound engineer Jun Bleza installing Tannoy VXP speakers into Japanese lounge bar Sake No Hana; Zener Electrical Services supplying a network-based Toa SX-2000 system plus M-9000M2 digital mixers to Abu Dhabi’s new Ritz Carlton Grand Canal Hotel; and Pulse Middle East’s
Dubai Desert Rock Festival drew the usual black-leathered suspects, but has since been succeeded by a Harley-and- hairspray pretender called Gulf Bike Week, which combines a landing by, say, Iron Maiden with two days of revving and revelry. Importantly, says business
development manager Chicco Hiranandani of distributor NMK Electronics, the UAE scene will match anyone, anywhere for high- end production values. “The UAE is a springboard for the Middle East and Africa, including at manufacturing level,” he says. “For local businesses, Dubai has provided a head start and is a few years ahead of neighbouring regions. It’s also a stop-off point for touring productions between Europe and
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