38 l October 2013
www.psneurope.com
livereport
In its place, is taking the Uniting the Audience message to a focused customer base. By way of example, King suggests: “If a church sounds better, it’s going to be a more successful church because the congregation is more engaged.” MLA development will
continue, of course. “The integrated technology that gives you control and lets you put sound where you want it, you’ll find that principle coming through in other products we introduce. I think that’s the direction of the industry. – avoiding noise pollution, controlling ‘slapback’ and so on – that’s required in every application.” And Martin Audio will
continue to prosper from its increased autonomy. Which serves as a reminder: weren’t Martin supposedly up for sale some 18 months ago? “At this moment, there’s not a lot to be said. We’re not actively out there saying, ‘please buy us’. There was some interest but it
never crystallised. So it’s business as usual.” While we’re talking about Loud, let’s clear up a point about EAW’s Anya system. In the last few months, EAW has launched a new touring speaker that, in many respects, seems to be in direct rival with MLA. Taylor is swift to point out
the difference. “EAW is utilising the principles
of beam steering. It’s not MLA at all. One thing we’ve been very careful about is keeping our engineering teams very separate.” Loud was aware of what Martin Audio was trying to achieve, as far back as 2007. It was a major reason why Loud acquired the British company. But those patents on algorithms for optimising the manipulation of phase and frequency – the magic inside MLA – have stayed this side of the Atlantic. “EAW have gone about trying to solve the market requirement in a different way to how we have. They’ve seen, in my view, the
writing on the wall earlier than other people in the market.” Because, when it comes down
to it, says Taylor, the competition is not the American cousin, it’s the likes of L-Acoustics d&b and Meyer, etc To finish then, let’s not call it ‘competition’, but ‘rivalry’ certainly: Martin Audio with Capital Sound and AEG took on the challenge of Hyde Park this summer. Will they be back next year? “I would like to think so,” smiles Taylor. “It was very successful; it was well received by the customers, the promoter and the noise consultant, Vanguardia, by Westminster council too. “It was a knockout success,”
says King. “It built on a very successful summer and cements a lot in and around MLA. And we would expect that to have a positive flow-off into other events.” Expect to be united with your
fellow revellers at a Martin Audio gig soon. n
www.martin-audio.com
MACCA OUT THERE WITH MLA
PAUL MCCARTNEY’SOut There tour recently played the Arena di Verona, the historic Roman amphitheatre that for thousands of years has provided entertainment spectacles for the people of Verona. Touring logistics meant that Paul McCartney’s regular PA system could not make the Verona date so local supplier Amandla Productions stepped in to provide a Martin Audio MLA system, supported by All Access, the owners of Italy’s largest MLA rig. Macca’s long-standing FOH engineer Paul ‘Pab’ Boothroyd was
at the helm for the show, assisted by his touring system tech Chris Nicholls. “I had heard a lot of good things about the new Martin Audio rig and was happy to use it for this show,” stated Boothroyd. “Everybody was really happy with the show, the coverage was great and the detail and clarity in the system made it an enjoyable show to mix. It’s great to see Martin Audio right at the front of new design – the first systems I mixed on were Martin Audio Philishave rigs and that powerful musical sound got me going in my career.”
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