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October 2013 www.tvbeurope.com


TVBEurope 55 News & Analysis


FRANSAT platform the company operates in France for broadcasting DTT channels to homes beyond the range of terrestrial reception is a blueprint that, according to Leprince-Ringuet, can be easily applied to other markets in the throes of analogue switch-off.


Not the only show in town Satellite may well be a core broadcast infrastructure for Eutelsat – but GlobeCast is clear that satellite is not the only show in town. “If there’s one word that sums up the technology of the broadcast market today, it’s ‘diversity’”, said Philippe Rouxel, chief marketing officer at GlobeCast. “In terms of technology, satellites are just one distribution method among many. They are still an essential part of any major broadcast strategy and are the most reliable method of point-to-multipoint distribution, but we’re at IBC to say that broadcasters have so many more possibilities — we’re discussing all of them with our clients.” GlobeCast’s focus at IBC was the company’s new positioning as a fully-fledged content management and delivery company, with the ability to provide a range of services from content preparation to tools that enable monetisation and, especially, its OTT solutions that include LIVE, LIVE-TO- VOD and VOD. “It so happens that OTT is a major area of interest because it allows for easy rollout of channels on multiple devices in a cost-effective way,” continued Rouxel, noting that his company is able to provide fibre and IP solutions as well as satellite, “so we’re confident that our solutions are very much in line with broadcast requirements today and tomorrow.” For Rouxel, one of Globecast’s most significant strengths is its sheer worldwide reach — together with making its customers’ lives easier. “We stand for providing simple


responses to the increasing complexity of delivering a high quality broadcast experience,” he said. “Beyond that, broadcasters today are looking for solutions that cover more than one region and in most cases that use more than one product, more than one technology,” he said. “So it’s extremely helpful for them to have a company as global and network-agnostic as we are.”


Efficiency, reliability It seems clear that a continuing focus for satellite companies will be to both expand the


bandwidth available, as well as to make more efficient use of what they have — and to make it even more reliable. For Newtec, IBC was all about demonstrating what the company believes is its


leadership in two key areas of satellite technology: S2 Extensions and Carrier ID. S2 Extensions, which are claimed to deliver up to 37% efficiency gains (up to 64% or more when applied to 72MHz


wideband transponders) and which were the subject of an extensive market survey by the company earlier in the year, are now implemented across Newtec’s product range. The S2 Extensions, which have


already been deployed in a couple of projects, work in a number of different ways. They have lower roll-offs, advanced filtering for improved carrier spacing, support different network configurations and


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