Coaching
MAKE TIME FOR COACHING By: International Coach Federation T
oday’s corporate world requires much more of individuals than ever before. To navigate transitions seamlessly, boost creativity, and ul- timately do more with less, professional coach- ing has been a proven tool to help organisations and individuals within organisations reach their strategic goals.
Perhaps you are to the point where you are ready to consider coaching for yourself. Maybe you are wondering what the actual coaching process looks like or how coaching differs from the training or mentoring you have received in your workplace before. Or maybe you simply want to see tangible proof that coaching really works before you get involved.
achievement of your identified goals. To do so, the coach may provide additional resources—in the form of relevant articles, checklists, assess- ments, or models to support your thinking and actions.
“Do I have time for coaching? How long will the coaching engagement last?” The amount of time spent in a coaching part- nership truly depends on what you hope to ac- complish, along with your individual needs and preferences. Suggested time frames will vary from coach to coach. If you meet less fre- quently, your coach may suggest meeting over an extended period of time versus meeting more frequently over a shorter period of time. As for
Professional coaching is a distinct service that focuses on an
individual’s life as it relates to goal setting, outcome creation, and personal change management.
Before you begin your search for a coach, take a look below at the answers of some of these most commonly asked questions.
“What does coaching require of me? What does the coaching process look like?” The coaching process includes you working with your coach to determine your current op- portunities and challenges—this will define the scope of your relationship, how you will work, and actions/desired outcomes you hope to achieve. From there, you and your coach will determine the frequency of your meetings, the method (telephone, in-person, virtually, etc.), and how long your meetings will last. In-be- tween coaching sessions, your coach may ask you to complete specific actions to support the
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how coaching sessions are conducted, this too varies from coach to coach. Coaches work vir- tually (via telephone, Skype, email) or in per- son. Your coach will work with you to determine the structure that will work best for you. Ac- cording to the ICF Global Coaching Client Study, an average engagement length is 12.8 months. Coaching engagements, however, tend to be fairly short with more than half (53 per- cent) lasting less than nine months and almost three quarters (73 percent) lasting one year or less. The most common engagement durations are 3 to 5.9 months (22 percent), 6 to 8.9 months (23 percent) and 9 to 12 months (20 percent).
“How does coaching differ from the training or mentoring I’ve received before?”
Professional coaching is a distinct service that focuses on an individual’s life as it relates to goal setting, outcome creation, and personal change management. It is a forward looking process. Unlike a trainer setting learning objectives, the client sets objectives with guidance from the coach. Coaching does not follow a set curricu- lum plan—it truly varies from situation-to- situation and client-to-client. Coaches do not mentor clients—instead, they work with clients to provoke thought and allow for creativity that inspires the client to maximize their potential.
“Is there tangible evidence that proves that coaching works?” Yes! There are many case studies, articles, and global research out there that are dedicated to demonstrating the return on investment (ROI) and return on expectation (ROE) that other or- ganisations have experienced as a result of pro- fessional coaching. According to ICF Global Coaching Client Study, an overwhelming ma- jority, 82.7 percent, of individuals who have ex- perienced professional coaching report being “very satisfied” with their coaching experience and 96.2 percent said they would repeat it given the same circumstances. Coaching is seen as an “action plan” rather than an exploratory process is an important differentiator for the industry. You can review this report and many others in the ICF Research Portal at
Coachfederation.org. You can read case studies from organisations’ coaching programs and successes at Coachfed-
eration.org/Prism.
Ready to find a coach? One way to begin your search is through the Coach Referral Service (CRS) at
Coachfederation.org. Once you narrow your selection to a handful of coaches, interview each to find the one who best aligns with your vision and the results you hope to accomplish.
For more tips on how to get started with a professional coach, visit:
Coachfederation.org/Value.
New European Economy
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