companies of the different production sectors have decided to set up headquarters in the Balearics, alongside the multinational corpora- tions of the tourism industry.
5. A hub for tourism and leisure The Balearic Islands are the second most popu- lar tourism destination in Spain, with over 9 mil- lion international tourists each year. The Islands are a leading cultural haven thanks to their rich historical legacy, as well as their architecture and heritage, which gives them a special personality and charm. This explains the innovative spirit that permeates the Balearic so- ciety and positions it as a benchmark for inter- national culture.
6. Institutional stability and regulatory framework Within the framework of the European Union, legal and fiscal stability stimulate economic activity, making the Balearic Islands an ideal place for business development.
7. An enterprising and innovative spirit The Balearic people have initiative. The Balearic Islands are the third autonomous region in Spain with the largest number of businesses per
thousand inhabitants. They are the headquarters of internationally renowned fashion and design firms that use quality production systems equipped with innovative, environmentally friendly technologies. The Balearic economy’s combined heavy
demand and entrepreneurial spirit generates a long chain of synergies. The result is a persist- ently dynamic market and a continual increase in business opportunity.
8. Professional and skilled human capital The Balearic Islands boast a young, highly skilled, well trained and extremely motivated human capital. In fact, human resources pro- duction is currently in full expansion in the Islands.
The Balearics are home to powerful educa- tional centres. In this sector, the role played by the Balearic Islands University (UIB) is essen- tial, as it offers a wide variety of professional de- grees to satisfy the needs for specialists in all areas of business and industry.
9. Excellent quality of life and working conditions
The Balearic Islands enjoy a pleasant climate most of the year round, with landscapes of vast
environmental beauty. This greatly contributes to the Islands’ positioning as one of the regions with the highest quality of life. Moreover, the Islands have a modern, high-
quality infrastructure network that offers serv- ices in the social, healthcare and educational areas, making for a solid and constructive social climate.
10. Incorporation of new technologies The Balearic Islands have a great capacity for innovation, making them attractive for the new technologies sector. Initiatives have been launched to take full advantage of the potential of telecommunications, in an aim to attract clean industries and activities with high added value in the areas associated with scientific research. One of the primary underpinnings of the Is- lands’ outreach to the knowledge society is the Balearic Technological Innovation Park (known locally as the Parc BIT
www.parcbit.es ). The natural setting of the park is a privileged back- drop for R&D&I, which account for much of the park’s activity. The park also houses a tech- nology business incubator, which serves profes- sors, researchers and entrepreneurs with projects, offering them the opportunity to gen- erate technology-based spin-offs.
02. The Cathedral of Mallorca.
New European Economy
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