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Briefing


Sanitov Studio focuses on trying to create a sustainable future and believes that design is an essential component in making this future a reality.


the Sanitov BC+ cycle project participated in the London Design Festival, back in 2010. So what made them move from the roads to the water- ways for their newest venture? “With the majority of the founders and part-


ners in Sanitov Studio being Danish, waterways are closely related to our history and culture. In the Urdiamonia project we are simply in search of the urban good life. We found that a re-inte- gration of the waterways in London would not only be an enjoyable, but very potential way, of expanding the city’s infrastructure from the inner centre of the city outwards.” This is great news for those living in London and other major cities as house prices are rising and getting too high for people and businesses on regular incomes. Inachus is only one element of The Urdaimonia Project developed by Sanitov Studio.


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The Urdaimonia Project is a design futures proj- ect. What does it mean? It is a linguistic blend of two words - the word ’urban’ and ’daimon’. That is a mixture of ‘city life’ and ‘spirit’. It also conjures up associations with Eudaimonia, which is the ‘good life’ in Greek. The project aims to establish what the urban good life is and what it could be in the future. Sanitov Studio will incorporate exhibitions, workshops and talks into the project and gather feedback and opinion.


What makes Inachus stand out from any other river boats that are currently two a penny on London canals? Inachus is a fresh, pioneer- ing and sustainable floating home and is named after the Greek river god. That’s quite a name to live up to, and in an increasingly modern world, it’s so refreshing to see something that embraces


all things practical and sustainable. Sanitov Stu- dio define sustainability in two ways; “The very straight forward organic way and the more metaphysical way, where sustainability takes its starting point in feeling healthy and balanced.” It is the perfect solution to the ever increasingly crowded housing market and the overpopula- tion problems that London is currently facing. Høst adds that it is an environmentally friendly option that will become even more and more vi- able in the future. “It is not the only solution, but definitely a


very good and innovative alternative which in the future for sure will be more common, seen as well as a solution for the urban fabrics around the world to become more liable and commit- ted to reduction of CO2.”


So what is next for Sanitov Studio? What is the next project that we should be looking out for?


“We are currently working on a collaborative se- cret project in London with the tittle "Sanitov Supermarket", have on-going projects related to boat design and interior conceptualisation from Copenhagen to Shanghai, and the next step of our bicycle brand is in the making,” says Høst.


We cannot wait. New European Economy


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