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Russia


RUSSIA…. WITH LOVE


By: Patricia Cullen


meetings, business conferences or staff excur- sions? Want to ensure that your event stands out? Think Russia. Why? The short answer is location, value and service. Russia, as a business destination has several strings to its bow, and will offer your business endless opportunities to make your meeting or your event a success. Modern Russia is an untapped resource and has so much to offer for both business and leisure. It has been performing better economically than Europe and other BRIC countries, and it also has a beautiful landscape and deep cultural heritage to explore when business comes to a close. Think location. Russia, the world’s largest


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country, covers two continents, taking up more than an 1/8 of the world’s landscape. When dis- cussing business destinations, Russia demands more than a quick mention as it encompasses 11 times zones, almost every climate zone, with land that stretches almost halfway around the world. Phew! What geography! This expansive land offers something for everyone, no matter what your tastes. Think value. There are hundreds of differ- ent types of hotel to choose from, depending on your business requirements, varying in standard and quality. Whatever hotel standard you choose you will not be disappointed. With more and more companies coming to Russia to talk busi- ness or to host events, the Russian hotels are get- ting much better at meeting these needs. In the current economic climate 'value' can be a de- ciding factor when it comes to destination


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o you have an important business meeting or event on the horizon? Trying to decide on a business destination for your corporate


management and tourism. Eating out in local restaurants will give you a sense of the real Rus- sia, without breaking the bank. You can rest as- sured that Russia offers great value for your money and you and your team will not be dis- appointed! Think service. Having decided that Russia is


the country you would like to host your event or have your meeting in, who can you look to gain advice and support? The meetings, incentives, conferences, and exhibitions (MICE) industry funds billions of pounds a year to the global economy and ensures the smooth and success- ful operation of business networking and ex- pansion. However, the global recession has meant the industry has waned, with many busi- nesses forced to cut back on face-to-face com- munication in order to save on travel costs and outlays. Don’t be misled by this 'saving.' Your business has much more to lose if it doesn’t keep the personal communication and interaction a top priority. In the current economic climate, personal interaction within business is essential to survive, and businesses today simply cannot afford to forget this. In Russia however, the MICE tourism sector has grown rapidly, and this says a lot about the potential of the country and what it has to offer businesses .Whether you want to show your staff that their good work is rewarded by hosting an event to team build or if you have a forthcoming conference that needs that little extra something, look to Russia to ful- fil your business needs. Moscow, Russia’s capital city has a rich cul- tural identity and St. Petersburg, the northern cultural capital are two beautiful, and very dif- ferent cities. 


01. Moscow city at night.


New European Economy


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