Briefing
DESIGN IDEAS T
FLOATING By: Patricia Cullen
he Danish remain as innovative as ever. They don’t do things by halves, least of all design. Sanitov Studio introduced its floating home
‘Inachus’ at the London Design Festival 2012. The ‘sustainable floating home’ was launched in the UK by the Danish design studio with con- sumer electronics brand Samsung. This river boat (floating house) is part of Sanitov Floating Homes Future Cities project which hopes to in- corporate the River Thames into London’s city living by adopting a more sustainable living ap- proach. As cities become crowded and space be- comes even more expensive, there is no better time to take to the waterways and canals to set up home. There were great expectations for ‘In- achus’ even before the London Design Festival. So how was it received? “We found the attention during LDF itself
fantastic as we had hoped to get attention not only from design related areas but from most importantly, families, businesses and politicians whom had noticed the potential in not only our first prototype of a floating home, but also the main ideas of creating floating communities as new vibrant and sustainable areas,” says Alexander Høst CEO(founder)/Creative Director of Sanitov Studio. The design of Inachus was obviously of
central importance. Sanitov Studio collaborated with Fritz Hansen on furniture pieces for the interior design. Fritz Hansen’s Egg and PK22 chairs can be seen inside. How did this collabo- ration come about? “We had many furniture companies on the
radar, following our design vision to make San- itov’s philosophy high end, in a minimal and en- joyable way. With Denmark having a whole range of the most respected furniture designers in the world it was a natural choice to work with Fritz Hansen and use old classics in new ways
12 New European Economy
on board. We had a very good team making it all happen and we look forward to further collabo- ration in the future.” Sanitov Studio focuses on trying to create a
sustainable future, and believe that design is an essential component in making this future a re- ality. They work within an urban environment and are focused on individuals who live in the city. Both design and technology play a part to create their products allowing for a more sus- tainable future. This combination aims to cause less pollution enabling people to live in these urban spaces. The interest at Sanitov Studio lies in cultivating a more cooperative outlook when dealing with cities and design. They focus on issues related to urban life and urban sustain- ability. However, Inachus is not the first time Sanitov Studios has worked on sustainable projects. Back in 2010 they developed the Sanitov
BC+ cycle concept. This concept was created at a perfect time, when London was seeing more and more cyclists on the roads, parks and streets. This idea centred on sustainable transport within the urban environment. Sanitov Studio designed a cargo bike, with the intention to accommodate the needs of those living in the city. It combined the old-style Chinese cargo-bicycle with some uber functionalistic Danish design with simple Scandinavian aesthetics. Like Inachus did this year,
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